Interactive Marketing Products and Ideas for all branches of Marketing
In this section we recommend products and suggest ideas for many different forms of marketing. You might ask, “So what’s the difference between a promotional product and a marketing product?” “Not much” is the answer – but the difference between a promotional product and a product that is chosen specifically for an experiential marketing live event is quite significant. It is because of specific instances such as this that we have devoted a section to different branches of marketing. Let’s take a look at these differences.
Great Marketing Ideas for Relationship and Loyalty Marketing
For brand loyalty and customer retention a customised card holder enhances the appearance of loyalty and reward cards. They look prestigious and are great for boosting customer retention. If you are looking for something to increase brand awareness in the form of discount coupons or special offers the Foldilocks card is a remarkable marketing idea. Compact and folding into a pocket-sized product with ample printing area and perforated panels makes this a popular choice. For Interactive Marketing Products that work well to encourage brand loyalty Pen Holders and Pen Pots are full of fun and surprise, ideal for direct mail.
Interactive Marketing Products great for Business to Business campaigns
Business to Business Campaigns need attention grabbing interactive marketing products that will be opened, read and responded to. A top class marketing idea is the versatile pop-up cube; this can be custom printed and sent as a multifunctional desk top gift. The Sideshooter is an innovative marketing idea; an extending product rather than a pop-up which is very tactile. For direct mail and trade show give-aways the Starburst and Interloop Mailer® are highly regarded as ingenious interactive marketing products, the Interloop is very amusing, rotating and rotating to reveal the message and the Starburst opens up in a very grand gesture.
Pocket Sized Marketing Ideas great for Guerrilla / Street Marketing
For a marketing idea that will not be thrown into the next trash can along the sidewalk you need interactive marketing products. A successful marketing idea to use pocket sized products that are taken, and kept in a pocket, purse or handbag. The Mini Starburst is a neat and compact product with a unique folding mechanism with the “wow factor”. The Little Big Card is a product along similar lines; your target audience are astounded when the A4 inner sheet unfolds from the outer covers. These are two products with charm and personality, both suited to call to action campaigns.
Brand Marketing Products rely on Customer Interaction for Brand Recognition
For excellent DM response rates and to promote brand awareness and loyalty use interactive marketing products. A Flicker card is something your customer cannot put down, the message “flows” in front of them in a novel and amusing way simply by pulling and pushing a card. The Telescopic box is a new approach with an expanding mechanism that will not be missed; a terrific marketing idea for the conveyance of a message of “growth” or “extension “. These are two very unusual and amusing products with lots of printing area to capture attention and lead to successful marketing campaigns.
Ambient Marketing Ideas bring surprise marketing opportunities
Striking, attention grabbing products to take off as an ambient marketing idea is the Face Mask. This is a marketing idea full of entertainment; it can be used for both witty and serious marketing. With a little imagination you can use face masks to portray cartoon characters, photographs of celebrities, politicians, sporting stars and animals – the possibilities are endless! Have you thought about Door Hangers? Everywhere you go there are doors so why not use the opportunity with interactive marketing products in an unusual and effective way? The door hangers can be supplied custom shaped and as single, double or 4 x pages.
Experiential Marketing Products benefit from Buzz Marketing
For the ultimate in buzz marketing products the Jumpinjax is a tremendous marketing idea. With high impact qualities the Jumpinjax simply cannot be ignored. Leaping out of the mailer in a most dynamic, fun and bouncy way this definitely creates a talking point and will be topic of discussion and shared – buzz marketing at its best. With a similar effect the Pop-up box also has the element of surprise – leaping out full of vigour and energy as the custom mailer is opened. Jumpinjax and Pop-up boxes really are superb interactive marketing products that get everyone talking!
Try Picture Dissolve Products as a Great Idea for Direct Response Marketing
To achieve instant reaction and customer focus from your direct mail the picture changing “dissolvers” are a family of stylish interactive marketing products. There are five designs in this range Cover Dissolve, Dissolving Picture, tent card dissolve, bottle hang dissolve and business card dissolve; all can be supplied in different shapes and sizes and all very interactive. With the Cover Dissolve you open the cover to see the changing picture and with the other two your customer pulls a tab to reveal the picture transformation carrying your message. For direct mail marketing the Dissolvers are a victorious marketing idea generating excellent response rates.
