Win top Direct Marketing Response with Dimensional Mail
Dimensional mail is known to be the top performer when it comes to generating direct marketing response. Not only will the chunky dimensional mail pack easily get past the “gatekeeper” to find its way to your customer, it will also stand out in your customer’s morning mail. This will guarantee that your customer will open it – and it will probably be the very first thing that is opened. The product will capture your customer’s attention, your information will be read and the customer will respond to it. Open – read – respond. That’s what dimensional mail is all about and it brings terrific direct marketing response.
Unusual Shapes add to attraction to Dimensional Mail
A chunky mailing pack, 100% custom print and a fun, dynamic pop-up – what more could you ask from your dimensional mail? How about making it an unusual shape to make it even more engaging? We have quite a number of unique shapes to offer such as the Pop up Ball, the Pop-up Pyramid and the Pop-up House. Each of these dimensional mail products is powered by a rubber band, comes with its own mailing pack and has its own unique, eye-catching shape. And yet each one can represent something familiar. Another set of dimensional mail products with slightly less specific but unusual shapes is our family of Pop-up Gems. These pop-up shapes vaguely resemble precious stones but they have been used to publicize all kinds of things
Product Versatility boosts chances of Direct Marketing Response
Your dimensional mail promotion may not be suited to an unusual shape. In that case, our versatile Pop up Cube and Pop up Boxes should be considered, particularly if you are hoping for high direct marketing response as these are known to be winners. Each offers standard square or rectangular panels for custom design and print and these can suit pretty well any dimensional mail promotion.
These versatile products also lend themselves to being presented in different ways. For example, by adding a few circular holes to one face a pen holder can be created. Such an idea adds months to the desk life of your dimensional mail product and add to your chances of achieving high direct marketing response.
Long Promotional Life strengthens Dimensional Mail campaigns
If the Pop-up Boxes and Pop-up Cubes don’t seem like pen holders then we have a more recognizable automatic pop-up that looks like a traditional pen holder and works very well as a dimensional mail product. The desk-top utility and the extra life that is added to the dimensional mail promotion are seen as a definite bonus by most direct marketers.
Collection Boxes are another popular dimensional mail promo product and once again it is the versatile Pop-up Boxes and Pop-up Cubes that are transformed into Money Boxes by the addition of a slot on one face.
Watch Direct Marketing Response Grow as DM products grow
DM products such as our Extender Card and the Telescopic Box have one rather obvious attraction – they just seem to keep growing. Both dimensional mail products extend way beyond their original pack size as soon as your customer starts to interact with them. The customer’s fascination results in increased direct marketing response and both of these products can accommodate call-to-action pieces. We also have other dimensional mail products with dynamic extending action which adds instant impact to the dimensional mail campaign. The Sideshooter and its little brother the Mini Sideshooter are supplied in custom printed mailing packs. When your customer opens the pack, out jump two side arms. The elements of interaction, surprise and fun only help to increase your chances of gaining great direct marketing response figures.
Dimensional Mail mini-packs with intrigue, surprise and fun
Any dimensional mail pack with the qualities of intrigue, surprise and fun is on the right track to becoming a sure-fire winner and pocket sized packs are no different when included as part of a bigger dimensional mail campaign. Our Springbox and Two Pop Box will have a life outside of your DM campaign to start a trickle of buzz marketing as your customer shows them to colleagues. A larger pack with a different pop-up action is often used as a stand-alone dimensional mail piece and has brought terrific direct marketing response. The Jumpinjax is one of the most popular DM products in our entire range.
Customer Interaction is the Key to Direct Marketing Response Success
There is a common theme to all of our dimensional mail products and that is customer interaction. This is the key to the ultimate success of all dimensional mail products. It is not enough to send a mouse mat and hope that it does the trick. You have to involve your customer in your mailer and make that customer really need to know more. Instant impact, clever movements, fun reactions, long term utility – they all play a part but interaction is the key.
No dimensional product is handled for longer than our Flicker Card. A disarmingly simple design is responsible for a fascinating flip-over movement that adds real focus to your dimensional mail piece and promotes really good rates of direct marketing response. Another product with a fascinating movement is also quite captivating and that is our Push’n’Pull dimensional mailer. Both products are “Open-Read – Respond” winners and are known to bring direct marketing response success.
