Event Marketing and Event Promotion with Interactive Products
Publicity plays a major part in event marketing and event promotion and whilst your publicity materials need to grab your readers’ attention you also need enough space to print a lot of information. We have selected several event marketing products each with an eye-catching movement and a high level of reader interaction but each of which also offers a generous area for print. The Flicker Card for example has a very impressive movement which encourages customer interaction which is ideal in an event promotion and marketing product. Pop-up Cards feature custom pop-ups to give focus to your event promotion but also offer lots of room for event marketing information. The Starburst is a pocket-sized product but it offers a very generous area for event promotion and marketing print which is presented via a very impressive fold-out display.
Customer Interaction is Essential in Event Promotion Giveaways
Many event stall-holders will try to thrust an event promotion such as a leaflet or flyer into your hand as you pass their stand. However, many will subsequently be thrown into the nearest waste receptacle making the whole effort a waste of time and money. To encourage retention by trade show visitors, your event promotion giveaways should be a compact size; small enough to fit into a pocket, purse or handbag. We have three great pocket-sized event promotion products which are ideal as tradeshow giveaways– the 2-Pop Box, the Springbox and a Starburst.
Giveaways with Pop-up Action make Successful Event Promotions
Promotional giveaways that are chunky will also be retained by your visitors but are often opened on returning to the office.
To make sure that your promotional piece is successful, it should be dynamic and memorable. Automatic pop-up products tick all the boxes in this instance, adding fun and surprise to your event promotion. An unusual shape also helps customers to recall your products and items such as our Pop up House and Pop up Castle make excellent event promotions. Compact pop-up packs such as The Two Pop Box and the Springbox are absolutely brilliant as event promotions as they will also easily fit into a visitor’s pocket.
Event Invites need to be Eye-Catching, Dynamic and have Instant Impact
When organizing an event lot of money is spent on stands, floor space, catering, hotel bills and entertainment but if no-one attends then it is all money down the drain. It is very important to ensure that the right people come to visit the event or trade show. That is why you should take great care in choosing the right event invite. An invitation to any event should be eye-catching, memorable and should not be something that can be thrown away. A Pop-up Cube, the Springbox and the Two Pop Box are examples of event invites that fulfil each of these requirements.
Event Invitations need space to carry Event Marketing Information
Whilst it is important for an event invitation to be eye-catching, it is also imperative that it carries all relevant event marketing information. Our Double Starburst fits both bills. The opening flourish of the Starburst fold-out displays is certainly eye-catching, whilst the overall display area offers plenty of room for event marketing details. Pop-up Cards fulfil the same requirements and they, too, make excellent event invitations.
The Floor Plan is an Integral part of Event Marketing and Event Promotion
Many exposition venues are enormous and it is important that your visitors are able to locate your stand. You should consider including a floor plan in your event promotion and marketing plans. A product such as the Little Big Card is perfect for use as a floor plan, being small enough to fit easily into a pocket and yet folding out to a size that will comfortably accommodate a floor plan. It is a brilliant all-round product for event marketing and promotion. Starburst products also make excellent floor plans and, in fact, the Double-Starburst is a very popular event marketing product that offers opportunities to print a floor plan and an agenda on each of two fold-outs.
Event Marketing and Promotion must include an Agenda
The agenda is an all-important part of your event marketing and promotion campaign and we have some great alternative suggestions for this area. Whilst we have products which offer plenty of space and have eye-catching qualities, sometimes it is necessary to put a special emphasis on the agenda. The Flicker Card, for example, is one event marketing product which can be used to focus on the agenda by printing the details on the flip-over cards. The Push’n’Pull can also be used to similarly good effect by printing the agenda on the pull-out surfaces. For convenience, however, a pocket-sized event marketing product might be better and the Foldilocks card ticks all the right boxes.
