Pop Up Handbags – great idea is new addition to range of promotional marketing products

“Girly” addition to automatic pop-ups  –  Pop up Handbags

Here’s something a bit different – pop up handbags – complete with matching handles. The introduction of promotional handbags is an attempt to add something a bit “girly” and up-to-date to the Whitney woods range of automatic pop-ups. “A touch of fashion seemed to be an idea that would fit the bill whilst remaining within the restrictions of cost-effective cardboard engineering and hand assembly”, said Helen Mihill who is the marketing manager at the Rossendale-based company.

Mihill went on to explain, “Automatic rubber band pop-ups are symmetrical by necessity but that doesn’t mean that they all have to look like boxes! By adding extra accessories such as handles and eyelets to these pop up mailers I think that we have gone a little way to adding a bit of “bling” to the range. Consideration has also been given to the hand assembly skills required to make the products and we have been careful not to create a product that is too expensive as a promotional direct mail piece.”

The choice of handbags as an idea for the new pop-up was initially the suggestion of production manager, Kath Healey and the product has been developed by another member of the marketing team, Sharon Beardsworth. The products have full rubber band pop-up action and will be supplied with their own printed mailer which makes them perfect for inclusion in direct marketing campaigns.

The pop up handbags pictured were made as prototypes and Whitney Woods has gone into sample production with just two sizes. The leopard skin example measures 130 x 118 x 70mm whilst the black and white one has a base area of 135 x 65mm, a top area of 118 x 65mm and it is 95mm high.  Both products are made in 500micron folding box board and are printed in 4 colour process. Eyeletting is available in brass or nickel and there is a choice of colours for the handles. These two handbags will be appearing in sample packs by the end of June.