180 East Ltd

180 East were working to raise the profile of Hawthorn’s Gin in the American market.

“We knew a Gold Medal at the most prestigious spirits competition in the world, (2016 San Fransisco World Spirits Competition) could improve product sales and give us a competitive edge.”

After entering the 2016 competition and 4 days of rigorous blind tastings Hawthorn’s was awarded gold and out performed most major competitors who took silver, bronze or came away empty handed.

“Thrilled with our achievement we wanted to share the news. We put the word out on social media immediately and started looking for a way to promote this at points of sale too. After some searching we came across Whitney Woods’s selection of bottle neck promotional pieces.”

180 East wanted a product that could:-

• Fit around their existing product
• Be added to the product easily
• Be used without the need for additional shelf/retail space
• Offer room for plenty of information

The bottle cone:-

• Sat neatly around the bottle neck
• Didn’t require any assembly/special fitting instructions
• Fit within the existing bottle footprint so they could still get as much product as possible in the same retail space
• Carried lots of information including details of the award, their history and even a serving suggestion/recipe idea

“The Bottle Cone might only look small but it actually offered us huge scope to make a big impact. We were able to retrospectively add and advertise key information as and when we needed to. We also increased our promotional activity at the point of sale without the need for costly additional retail space or to make any changes to our product.”