AAT is the UK’s leading qualification and membership body for vocational accountants.
Offering internationally recognised qualifications, AAT work across the globe with around 130,000 members in more than 90 countries.
Around 90% of all vocational qualifications in accounting are awarded by AAT.
AAT wanted to create welcome literature that engaged members in all the benefits they receive as part of their membership package.
“Our members have invested in their professional development through being a member of AAT. We wanted the MAAT welcome pack to showcase all the opportunities available to them in return for their membership fees.”
The information needed to:
Flicker Card enabled members to:
The welcome pack reinforced the high standard of membership package AAT offers to it’s members. Members can access all the benefits mentioned in the Flicker Card through their online account, keeping the pack as an off-line point of reference.
“The Flicker Card packs provided a physical, tangible ‘welcome’ to our new members. We were also able to include key benefits on each of the internal pages to help them make the most of their new membership.”
Now in use for a second consecutive year, AAT’s Flicker Card ‘welcome packs’ continue to be well received.