Zing Thing

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The Zing Thing is a very unusual direct mail idea and one that delivers maximum impact. For novelty value and attention-grabbing this extender is a quirky design that will be picked up again and again. The extending card needs to be pulled to read the full message and then “pings” back in with energy.

Uses: Product/services literature, growth/expansion promotions, direct mail, new product launch, events marketing

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Closed: approx 200 x 90 x 5mm. Extends to approx 325mm
Litho print 4 colour process
Gloss lamination, spot UV varnish and other special finishes optional
350gsm silk art board
Minimum order quantity 250 units


The artwork that you supply should fit our standard trace and should be planned to fit the trace for position as well as for size. Please get in touch with us and we can supply a template.

Format: High Resolution PDF
Colour: CMYK
Bleed: 3mm
Resolution: 300dpi
Fonts: All fonts must be converted to outlines (paths)

Our samples are free to genuine business enquiries. Where samples are requested for educational purposes or by craft enthusiasts we do make a charge.

For sample requests made before 1pm we aim to process and despatch the same working day. Requests received after this are normally posted the following working day. Samples sent outside the UK are sent Royal Mail Airmail and may take up to/around 5 working days to arrive depending on your location.

Once we receive an order we can send you a template to create your artwork around. Place your artwork on the template and send it back to us and we’ll arrange a proof and mock up. This can take 1-2 days. Once your proof and mock up are ready we’ll send these back to you for approval. The average production time is roughly 2-3 weeks from this date. We can then arrange to ship or mail your items for you or have them ready for collection.

Yes, whilst we are based in Lancashire in the North West of England we work with customers from around the globe. Let us know where you are based and we can check shipping times and prices for you.

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Putting Zing into Business to Business Marketing

Initially designed and developed for a customer who wanted something to retract like a metal tape measure the Zing Thing has gone from strength to strength as a direct mail idea for business to business marketing. your target audient has to pull a card out of the main product to see the full communication; the fun here is that as soon as they let go the card retracts with speed making a slight cracking noise too.

Zing Thing – Interactive “Can’t Put Down” Idea

The fact that a Zing Thing is universally picked up again and again gives your business to business marketing more weight and definition.  Sending a “run of the mill” letter or postcard is simply not good enough these days; the trick is to impress immediately with a surprising and amusing element. The Zing Thing is a high calibre marketing product that gives maximum impact every time.

Amusing Retraction Action

The amusing retracting action will create a talking point and will increase response rates greatly too.  Pulling the card out gives your customers and prospects your entire promotional print to view and then when they let go it shoots back in. The name Zing Thing is perfect for this now you see it, now you don’t magical direct mail piece.