Use Unique Direct Mail Advertising – increase your Response Rate
DM advertising needs to be rewarding and I know of no better way of communicating with your customers than with unusual and fun 3-Dimensional Mailings. Your customers definitely sit up and take notice when they receive an automated pop-up item of mail, my top three choices all have lots of novelty value and eye-catching qualities:
Turn your customers head with a Wobbly Heads Fun Pop-up card
Bringing humour to your customers is always a winning formula and using a wobbly head Pop-up Card will do the trick! Your customer will immediately respond to your direct mailing advertising and will share with others in the workplace and beyond. Wobbly Heads have an unusual springy action which is not confined for use with pop-up cards; they can be added to many of the automatic pop-up designs for extra novelty value, always promoting customer retention.
“Dice” through your competition with the pop-up cube
A quirky fun automatic pop-up is such a surprise for your customer and the Pop-up Cube is one of the most popular pop-ups at the moment. As soon as the mailing envelope is opened the cube leaps out and amazes your customer. Its’ simple box shape means it lends itself to lots of creative designs and another advantage is that there is a generous amount of space for printing. A wobbly head as part of the main design will guarantee that the cube has a long “desk life” and your message is delivered for much longer than normal.
Automatic Pop-up Pyramid guarantees a Smile
Similar in design to the pop up cube your customer is enthralled when the Pop-up Pyramid bursts into shape as soon as the mailing envelope is opened. I always think of Egypt when I see a pyramid shape and since pyramids are generally considered to be the world’s oldest monumental structures they convey reliability and loyalty. Adding pen holes to a pyramid pop-up is also a great idea to increase novelty value and the long life of the product. It will sit on your customers’ desk for a long time and will be seen by others too.
For more information see the pop-up mailers website