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Mini Brochures – Perfect Pocket Information
31st May 2017 11:44 am Comments Off on Mini Brochures – Perfect Pocket Information
Foldilocks Card – Concertina panels fold up into Mini Brochure Format

Are you looking to produce mini brochures or information booklets? Want something easy to carry but packed with lots of information? The Whitney Woods range of mini brochures tick both boxes and come in a variety of styles too.

Folding panels, unusual folded inserts and interactive folded formats that always capture attention and easily fold back into pocket-sized mini brochures mean that there is one suitable for every advertising and marketing scenario.

The Foldilocks Card small brochure is just one example of interactivity at its best for pocket-sized mini brochures. You can have 6 or 9 panels of promotional print folding up into a credit card sized cover or A7 with 6 panels as standard. Sometimes Client’s request different amounts of panels and where we can we customize to suit.

Here are just a few of how our Client’s have used the Mini Brochures:

Trade Show give-aways

Road Show give-aways

Product Information Mini Brochures

Venue Information

Tourism Information

Event Guides

Hotel Information

“As first time customers with lots of artwork amends we received great service and loads of advice and helpful responses from Sharon and the studio staff. Excellent from start to finish. Thank you – we will definitely use Whitney Woods again.” Kim Wood, Lancashire Care NHS
Product: A7 Carry n Keep Pocket Brochure

“I thought the service from Whitney Woods has been absolutely excellent. Everything from the quote documents to the proofs and the service from Nicola has been brilliant. Really great product and fantastic service.” Leanne Atkinson, Mosaic Pop
Product: Bespoke concertina fold mini brochure

“The mini-starbursts look fantastic! They are such a tourist-friendly way to promote our village, and are going like hot cakes.” Gillian Darbyshire, Vice Chair, Whalley Chamber of Trade
Product: Starburst Pocket Booklet

It’s easy to work with the team here and in the first instance you can call, e-mail or even “chat” during UK office hours via the websites. Samples can be mailed FOC too! Take a look at these versatile Mini Brochures – compact yet packed with information!
Need Foldaway Booklets or Mini Brochures?
29th November 2016 2:31 pm Comments Off on Need Foldaway Booklets or Mini Brochures?
Foldaway booklets – Mini Brochures – Foldilocks to the Rescue!

Foldaway but not forgotten? Easy to carry and refer to? Plenty of print area? I am sure you have answered yes to all these questions and have just the product for you. The Foldaway booklet Foldilocks Card is an ace up your sleeve as far as handy to use foldaway booklets are concerned.

As a standard format this product is available in credit card sized and A7 and consists of concertina-folding panels with perforations. The panels fold up and tuck away nicely into the outer covers and are secured with a locking tab.

The novel and unusual format of this mini brochure also gives you scope to include tear-off coupons as part of your design. Special offer coupons, discount vouchers, reward for purchase tokens – the possibilities are endless.

Often used as product reference brochures the Foldilocks also makes a terrific tourism and venue guide and played a role in a charity marketing campaign for The Katie Piper Foundation too.

We have so many happy clients who have reaped rewards from the Foldilocks small brochure foldaway booklets; here are just two:

“The whole process was very efficient, and the product is of good quality. It was delivered in good time.”

Carolyn Smith, Marketing and Communications Co-ordinator at Coventry University College

“I’ll definitely be using your services again – very professional and very reasonably priced with an excellent and original selection of printable media such as the ‘Foldilocks’ concertina flyer.” Jeremy Norton, Digital Designer Redrooster Digital Design

The Foldilocks Card is just one of a variety of foldaway booklets and small brochures and if you want to see some samples contact Gill today: gill@whitneywoods.co.uk and she will work her magic and have them on their way to you in no time at all!
Mini Brochures – Big Impact and Pocket-sized
14th November 2016 11:26 am Comments Off on Mini Brochures – Big Impact and Pocket-sized
Make a Big Impact by Thinking Small with
Foldilocks Cards

Mini brochures make a big impact and yet they are pocket-sized and compact. It is easy to digest information, increase response rates and create a talking point with interactive small brochures.

Interactive small brochures and cleverly folded information leaflets pack a punch, get your message across and can be easily carried and referred to again and again. Folding panels, clever folds and eyeletted panels are just a few examples of the tactile and attention-grabbing formats to choose from.

From as small as business card sized and a minimum order quantity of 250 they are perfect for pocket guides, event give-aways, venue guides, tourism maps, information leaflets, product information booklets.

The photograph here shows the Foldilocks Card small brochure – this format features concertina-style folding panels with a locking tab.

Carolyn Smith who is Marketing and Communications Co-ordinator at Coventry University College was extremely pleased with her Foldilocks: “The whole process was very efficient, and the product is of good quality. It was delivered in good time.”

The Foldilocks Card is just one format from a variety of styles to choose from – we can send you some free samples to view if you wish and the sales team are happy to discuss your requirements anytime: popupmailers.co.uk
Make the Most out of Card Holders and Carriers
18th January 2016 10:33 am Comments Off on Make the Most out of Card Holders and Carriers
Folding Panels – 3-Dimensional Foldilocks Card Carriers

Card holders are not just a safe place to store membership, loyalty, gift or hotel key cards; they can be your best marketing product too. 3-Dimensional formats for card carriers packed with promotional print get you noticed and are an advertising opportunity in addition to performing a function.

Folding Card Holders – Folding Panels for Fun Printing

The Card Carrier Foldilocks and the Card Carrier Swatch are two of my favourite designs. With these two you have a chance to display your marketing message in an attention-grabbing way with panels of print. The Swatch Card Holder fans out as you would expect from a swatch format and the Foldilocks is made up of folding perforated panels that all fold away into the outer covers. Because of the design both have lots of print area and make very eye-catching and unusual loyalty customer marketing membership card holders, gift card holders, loyalty card holders and hotel key card holders too.

Extension to your Promotion or Information

The Card Carrier Extenders are 3-dimensional and make the issuing of cards more attractive and fun. These card presenters have an extending sleeve to hold and protect the cards. The interactive design gains maximum focus to your promotional print whether advertising or informative. As your Extender card carrier slides out the card is visible and can be used – simply slide it back in and the card holder pocket is protected and safe.

Add a touch of Glamour

Adding glamour and prestige to your card holders is easy with the Starburst design card carriers. They open up in a very interactive and theatrical way to reveal extra information or advertising. Often this is a product of choice where a venue map or map of the local area is required. The card holder Starburst add a showy and attractive feel to any issuing of cards whether for gifts or with a practical use such as hotel key cards, membership and loyalty cards.

For more ideas and information see popupmailers where you can chat to our team live online during UK office hours, order FREE samples too
Less is more – Folded Leaflets and Mini Brochures
14th January 2016 10:35 am Comments Off on Less is more – Folded Leaflets and Mini Brochures
Foldilocks Cards – Folded Leaflets and Mini Brochures

Less is more with clever folded leaflets and mini brochures that have plenty of print area yet fit into a pocket, handbag or wallet easily. Often a product of choice for venue guides and maps they make ideal product information booklets too. Marketing with small booklet formats proves the saying that less is more every time. I have selected just a few here; however, you can order FREE samples to see for yourself.

Little Big Card – Small Product – Huge Possibilities

The Little Big Card is exactly as the name suggests – it is little and folds down into credit card size or A7 but opens up to reveal inner sections of A4 and A3 respectively. The outer covers are strong card keeping the information clean and damage free. So for a marketing product that is a pocket brochure and small enough to carry easily and be referred to but hold a lot of valuable information this is the one to choose. Folded leaflets of this calibre take the stress out of your marketing.

Concertina Folding Foldilocks Card

The Foldilocks Card is made up of folding panels contained within an outer cover that even has a locking tab. These folded leaflets as standard have perforated panels making them ideal for printing as vouchers or loyalty discount coupons. The Foldilocks small brochures are available as standard in credit card size and A7 but you can ask us about custom sizes too.

Bursting with Promotional Print

The Starburst folded leaflets come in many sizes including the mini brochure and pocket booklet sizes of credit card and A7. The Starburst folded leaflets give a flair and style to any marketing idea; opening up like a flower coming into bloom they add a theatrical twist and novelty value to your less is more marketing.

For more ideas and information see popupmailers
When Mini is Big – Marketing with Mini Brochures
17th December 2015 11:27 am Comments Off on When Mini is Big – Marketing with Mini Brochures
Mini marketing booklets with a hidden agenda – two leaflets in one! HIDDEN BOOK

When you need mini marketing booklets and brochures you need to know that they have enough print room for your promotional print; also that they are going to be kept and the information read and referred to again and again. So where do you start? With innovative and unusual folded mini brochures you can pack lots of information in yet still have a compact and easy to use booklet.

Hidden Book – Two in One Display

The Hidden Book is a delightful mini brochure format and is a two-in –one format that is very interactive and amusing to read. The name says it all because the folding action reveals a hidden book inside grabbing maximum attention to your marketing message or information. You can have great fun with your artwork and graphic design to create a mini marketing booklet that will impress and be referred to again and again.

Foldilocks – Concertina Folding Panels

The Foldilocks Cards are individual panels that fold up concertina-style into the outer cover which has a locking tab for security. As standard the panels in these mini brochures are perforated which makes them ideal to print as discount or loyalty coupons too. The unusual and interactive design of the Foldilocks Card small brochure makes them ideal for charity marketing, tourism marketing and trade show give-aways too.

Starburst – Bursting with Flair

The Starburst Fold is a very creative fold that opens up like a flower coming into bloom. The mini marketing booklets with a Starburst Fold are ideal for printing up with maps and venue guides and so many other scenarios too. They have sturdy outer covers that keep the inner sheet clean and free from damage. Pocket booklets of this calibre add a touch of glamour to your marketing tools and are great fun to both design and send or issue to your target audience.

For more ideas and mini brochure photos and videos see popupmailers
Less is Always More – Pocket-Sized Brochures
2nd December 2015 10:29 am Comments Off on Less is Always More – Pocket-Sized Brochures
Carry and Keep – Marketing Products to carry and keep!

Mini brochures and booklets that fit into pockets and bags easily yet contain lots of information make ideal marketing products. Most people prefer to travel light these days and bulky brochures and booklets are definitely a thing of the past. So, how do you get all your information into compact pocket sized brochures? Here are a few examples of how easy and effective it is – it is as simple as pick a card – any card for magical marketing products:

Carry and Keep Card

Always a favourite of mine the Carry and Keep Card pocket brochure is A7 outer size with an inner sheet opening up to A3 packed with promotional print of your choice. The outer covers are strong and sturdy keeping the inner information clean and free from damage. Pocket-sized brochures like the Carry and Keep are ideal for product information, venue information, venue maps and guides, trade-show give-aways and so much more.

Foldilocks Card

The Foldilocks Card is a concertina folding small brochure product consisting of perforated panels that all fold up neatly into the outer cover which also has a locking tab. These marketing products come in A7 and credit card sized formats and both sizes are perfect pocket-sized brochures to design with a tear off voucher or coupon included. Recently an A7 Foldilocks card played a major role in the Katie Piper Foundation and feedback was phenomenal.

Swatch Card

“Swatch” cards you will most probably be familiar with for textiles and paint selection but cardboard Swatch cards slip into a pocket and can be referred to again and again. Fixed by a strong eyelet in nickel or brass these fan-like marketing products are easy to use and these also come in a choice of credit-card sizes and A7 small booklets too.

For more pocket sized mini brochures and marketing products see popupmailers where you can order FREE samples and chat to us on line during UK working hours.
Charity Marketing Projects? Need to Raise Your Profile and Increase Donations?
15th June 2015 9:13 am Comments Off on Charity Marketing Projects? Need to Raise Your Profile and Increase Donations?
Charity Marketing Projects Made Easy with
The Foldilocks Card

In current times it is getting increasingly difficult to ensure that your charity or fundraising appeal gets the profile and donations it needs. Just last night whilst watching a TV Drama there were three charity appeals in the advert break. So how can you enhance your charity marketing projects and get those donations flooding in? With attention-grabbing, informative and memorable products.

Foldilocks Card – Locks in Interest

The Foldilocks Card small brochure is a concertina folding product with plenty of print area for charity marketing projects. We recently produced a Foldilocks Card for a high profile charity and they were extremely pleased with feedback. Our brief was to come up with a products that was neat and compact / easy to distribute / have enough space to portray all the important information. Bingo! The Foldilocks Card fit the bill perfectly.

Prism Card – Shining Light on Charity Marketing

Here is a product that has also worked well for charity marketing projects and fundraising appeals. This is a counter-top or desk-top display piece that can carry your appeal, increase your profile and donations too. You can print a calendar on your bespoke Prism Card to ensure that your fund raising and charitable causes stay in the minds of your targets audience.

Money Box Magic

You can play your cards right with either of the above cards or you can add a little magic with a charity box in the form of a cardboard money box. Everyone recognises a money box but have you seen the pop -up collection boxes? These are compressed into a wrap and spring free as soon as released. Grabbing attention immediately and not only raising a smile but raising your profile and contributions too. Choosing from a cube, a cuboid or a house-shape the pop up money boxes make light work of charity marketing projects.

More can be seen by visiting business marketing products at popupmailers where you can chat to us on-line and order FREE samples or request prices – or both!
Pocket Size Brochures – Promotional Products Where Less is More
17th July 2014 10:26 am Leave a Comment
Carry and Keep Cards - Pocket size Brochures and Promotional Products

Pocket size brochures or mini brochures, whatever you wish to call them are becoming more and more popular in a variety of sectors. They are best-selling promotional products for trade show and road show give-aways and tourist and venue guides too. Less is definitely more with these interactive and stylish pocket size brochure designs; and like a Magician will ask you I too ask you “pick a card – any card!”

Carry and Keep Card – Mini Brochure Fun

The Carry and Keep Card Pocket Brochure comes in A7 size and is easily carried in a pocket or handbag which is why it is perfect for pocket size brochures that can be referred to again and again. The sturdy outer cover conceals an A3 inner sheet that opens up to reveal all your print on two sides. Whilst relatively small in size the Carry and Keep Cards are business marketing products that mean business and pack a punch.

Foldilocks Card – Concertina Folding Action

The Foldilocks Card Small Brochure is a concertina-folding design with a lockable tab and comes in A7 and credit card sizes too; both handy and compact yet with extensive room for your promotional print. Pocket size brochures and mini brochures are promotional products of choice if you need to issue a loyalty reward coupon or a discount voucher since all the folding panels are perforated. There are standard formats however our team here can advise you about bespoke Foldilocks Cards if you so wish too.

Little Big Card – an Ace up Your Sleeve

The Little Big Card Information Leaflet is also available in either A7 or credit card sizes for your mini brochures and opens up to reveal A3 or A4 inner sheets respectively. The outer covers are hard-wearing keeping your promotional products in good condition no matter how many times they are handled. These “little yet big” as the name suggests pocket size brochures are perfect for venue guides and maps and event give-aways too.

Want to know more? Want to chat to our Advisors on-line or order FREE samples? See popupmailers
Best Exhibition Hand-outs and Promotional Ideas for Events
3rd June 2014 10:15 am Leave a Comment
Power Pen Pals - Best Exhibition Hand-outs

The best exhibition hand-outs are the ones that will ensure your company is remembered. You know yourself when visiting an exhibition, a trade show or a road show you always end up with the obligatory carrier bag stuffed full of gifts, leaflets and brochures and often dismiss half f it when back at work. With interactive promotional ideas this will not happen and you can rest assured that your company, products and services spring to mind when required.

Pen Pots – Perfect Promotional ideas

The Power Pen Pals for instance are gifts and one of the best exhibition hand-outs around for making an impact and continuing to work hard long after the exhibition is over. Compressed into a wrap the Power Pen Pals spring free as soon as the wrap is released; this in itself is such a surprise that you gain maximum focus to your company and marketing message immediately. The carrier bag I mention earlier is usually full of pens as they seem to be popular promotional ideas for trade shows so why not give them something to pop those pens in when back at base? Hexagonal in shape the Power Pen Pal give you plenty of print area and look attractive when sitting on desks and work-stations.

Pick a Card – Any card – Pocket-sized Best Exhibition Hand-outs

Knocking spots off flyers and leaflets the pocket-sized mini brochures are perfect promotional ideas for events. The Foldilocks Card is a series of perforated panels folding concertina-style into sturdy covers giving you the opportunity to issue loyalty and discount vouchers in a tear-off design. The Carry and Keep Card and Little Big Card open up to reveal lots of promotional print and are both ideal for printing as a venue guide as well. The Swatch Card is a set of eyeleted panels that can host product and service information that can be referred to again and again when back at base after the event. Pick any card and you are onto a winner for promotional ideas for events.

For more ideas, to chat to our on-line Advisors or order FREE samples click here
Pocket Sized Marketing Products – Small but Perfectly Formed Promotional Ideas
28th May 2014 10:33 am Leave a Comment
Starbursts - Pocket-sized marketing - interactive promotional ideas

The saying “less is more” is definitely true with pocket-sized marketing products and mini brochures. Whichever style you need to convey your advertising and marketing message all have the key factor of being small and yet packed with lots of information and print. Today I have chosen three styles from the range and ideas for how they can be your perfect promotional ideas:

Trade Show and Road Show Mini Brochures

The Foldilocks mini brochure is ideal for trade shows and exhibitions since the concertina perforated panels all fold away neatly into the outer covers. Whether you choose the A7 or credit card sized Foldilocks for your road show or trade show mini brochure you always have a great amount of print area. Add to this the option of printing loyalty vouchers or discount coupons on one or more of the panels too due to the perforations makes it one of the must-have promotional ideas.

Product Information at a Glance

The Carry and Keep Card is very popular for designing and printing as a product information mini brochure. The main concept behind these pocket-sized marketing products and promotional ideas is that they are A7 in outer size but with an inner sheet opening up to A3. This is why they are exactly as the name suggests – a carry me and keep me card for reference purposes yet without the bulk of a big brochure. Your target audience can easily carry the Carry and Keep Card in a pocket or handbag or can even be stored in a drawer for easy reference.

Pocket-sized Venue and Tourist Guides

A favourite of mine is the Starburst; this is a folded product that adds an unusual dimension to pocket-sized marketing products. The inner sheets open up like a flower coming into bloom from the sturdy outer covers in A7 or credit-card sizes making them very interactive and attractive to use. This is why the Starburst options make ideal promotional ideas for the tourism and leisure sectors and are perfect for hosting venue guides and maps too. The Starbust format is available in custom shapes and in larger sizes too.

For more pocket-sized marketing ideas, to order samples or chat to us on-line see popupmailers
Grab Attention with Unusual Trade Show Give-aways and Corporate Events Marketing Products
15th May 2014 10:22 am Leave a Comment
Grab Attention Fast and Get your Event Date in the Diary

When planning a corporate event, trade show, road show or exhibition there are so many jobs to do so why not take the headache out of worrying about publicity products by designing unusual event invitations, venue guides and giveaways? Event Invitations that grab attention and increase footfall and guest numbers are great fun to design and send and less is definitely more with pocket sized mini brochures and venue guides.

Increase Footfall with Attention-Grabbing Invitations

There are so many ideas for corporate event invitations but the key factor is to grab attention fast and ensure that your event date is in your attendees’ diaries. The pop up products are all compressed into their mailing wraps and leap out as soon as opened and they make terrific event invitations. Some of the pop up designs are suitable to hosting a printed calendar and you can highlight your event date/s easily. This is a great idea and even when your target audience is unable to attend they will keep the pop up calendar on their desk or work-station so you still get a chance to market your company.

Pocket-sized Venue Guides and Maps

The pocket-sized products are an ideal platform for venue guides and maps and can double-up to be invitations to trade shows, road shows and exhibitions too. The A7 size Carry and Keep Card is a popular choice for event organisers. This product has two sturdy outer covers that open up to reveal an inner A3 sheet that hosts all your information and is ideal for advertising your event and displaying where your event is taking place, stand number and so much more. If you prefer a more flamboyant platform the Starburst pocket sized products open up like a flower coming into bloom adding an extra flourish to your events marketing.

Give-aways Your Attendees Will Keep

Less is more with mini brochures for tradeshow and event give-aways. No-one wants bulky brochures or leaflets anymore and the pocket-sized Foldilocks Card is a concertina folding design with a great print area; perfect for trade show, road show, exhibition or event give-aways.

For more events marketing ideas, to chat to one of our advisors or order FREE samples see popupmailers
Give your Customers Carry and Keep Pocket Size Brochures –Novel Marketing Ideas
19th March 2014 11:56 am Leave a Comment
Small in Size - Big on Impact - Little Big Card

Current trends are to travel light which is why bulk is out and pocket size brochures are definitely trendy. Whatever you need your mini brochures for keeping them interesting with novel marketing ideas will impress your audience and they will carry them and keep them. Choosing a favourite format is hard for me because they all have their own special features; here are some best-selling pocket size brochures you may like.

Unusual Folding Pocket Size Brochures

If you need to something compact and handy for your readers but have a lot to say the Little Big Card may be your chosen design. The outer covers are hard-wearing and house an inner double-sided printed sheet that fold down rather like a road map. This may be a small product but it has a big heart and whether you choose the credit card size with an inner of A4 size or the A7 size with an inner of A3 size you are onto a winner here. The Carry and Keep card is a similar design too coming in an A7 format only.

Foldilocks Card – Concertina Folds and Sturdy Design

The reason I like the Foldilocks Card so much is its versatility; the panels all fold back into the outer cover in a concertina-style which has a locking tab to prevent it opening or getting damaged. For pocket size brochures this is an ideal format to include money off coupons, loyalty vouchers etc. since the panels are perforated for easy tear-off design. The Foldilocks is available in A7 and credit card sizes and there is a standard format for the number of panels, however you may want less panels and that is OK too.

Versatile Unfolding Pocket Size Brochures

Starburst – Single or Double – you choose

For a little more flair to your pocket size brochures the starburst folded designs are the ones to choose. Whether you choose the Standard Mini Starburst or the Double Starburst you can have great fun designing your mini brochure. Opening up like a flower coming into bloom these are ideal to keep your audience engaged and entertained; another carry and keep idea for trade shows, mini maps, venue guides and so much more.

For more pocket size brochures, to chat to our team or order FREE samples click here
Mini Brochures – Perfect for Road Show and Trade Show Success
24th February 2014 12:25 pm Leave a Comment
Carry and Keep Cards - Mini Brochures for Marketing Success

Small and perfectly formed makes a mini brochure the must-have accessory for you next road show or trade show. Whether you need invitations, venue guides or a mini brochure as a giveaway you are on the road to success with less is more pocket-sized products.

Carry Me – Keep Me Card

The Carry and Keep Card is my personal favourite of all the mini brochures. The name says it all – it is easily transported and is always kept by your contacts for future reference. I could write all day about how versatile this design is however, in brief summary it is an A7 mini brochure format with sturdy outer covers that open up to reveal an A3 sized double-sided printed sheet. Whether you need your Carry and Keep for an unusual invitation to grab attention to your event, as a trade show give-away or a location guide so that your contacts know where to go to find you it will work hard for you every time.

Folding and Versatile – Foldilocks Card

He is a great idea with a “mini-me” too. Coming in A7 and credit-card sizes the Foldilocks Card is a concertina-folding mini brochure with an endless list of possibilities for your next road show or trade show. It is entirely up to you which size you prefer for your marketing needs; both sizes make marketing for events a pleasure with their “less is more” format. Having perforated panels they are ideal for printing money off coupons or vouchers for a free gift when attending your stand and these panels all fold up and are secured with a locking tab as part of the cover to prevent damage.

Little Big Card – Small in Design with a Huge Heart

Here is another mini brochures success story. The Little Big Card comes in A7 or credit-card sizes and opens up to reveal A4 or A3 inners respectively giving you so much room for your marketing yet keeping the product pocket-sized.

You can chat on-line to our advisors or see more mini brochure ideas via popupmailers if you so wish too or you can order samples by clicking here
Capture Attention with Creative and Interactive Tradeshow and Roadshow Ideas
15th January 2014 12:44 pm Leave a Comment
Capture Attention and Keep It - Carry and Keep Card

Tradeshow, Exhibition and Road show promotional marketing ideas need to capture maximum attention which is why the pocket-sized mini brochures are a popular choice. Never discarded like boring flyers and leaflets they are substantial without being bulky which means that they are always kept for future reference too. Today I have chosen my favourite pocket-sized products to chat about:

Carry Me and Keep Me Design

Always a favourite of mine and a top choice by Event Promoters, Road show and Exhibition Organisers is the Carry and Keep Card. This is available in A7 size and has a large A3 double-sided inner sheet that folds away into the secure covers. Exactly as the name suggests it can be carried and kept! The Carry and Keep Card is one of the creative and interactive tradeshow and road show ideas that can be designed as a venue guide or a mini brochure with your product or service information. Capture attention with the versatile Carry and Keep Card.

Unfolding Mini Brochure Format

Regular visitors to my blog page will know that the Foldilocks Card is another favourite of mine for tradeshow and road show promotional ideas. The concertina-folding panels are perforated and can be designed to offer coupons or vouchers for your products or services – another bonus to capture attention – and keep it. The Goldilocks Card comes in A7 and credit card sizes so all you need to do is choose your size, design your artwork and away you go.

Spring Box and Two-Pop Box – Jumping Pop up Boxes

For a tradeshow or road show give-away idea that packs a punch and will not be forgotten soon after is the Springbox; four small pop up cubes that leap free from the envelope with unrivalled surprise and gusto. “Mini-me” is the Two Pop Box with just two pop up cubes.

For more tradeshow, roadshow and events promotion products see popupmailers

For samples click here or to chat to one of the dedicated sales team on-line visit the website here
Looking for Events Marketing Ideas? Capture Attention with Creative Marketing Products
9th January 2014 11:44 am Leave a Comment
Moving Picture Cards - Events Marketing Ideas

When promoting an event you need attention-grabbing marketing products that cannot be ignored and will definitely be read and responded to. From your event invitations through to trade show and road show give-aways you need creative and eye-catching formats. You will have a list as long as your arm of things to do for event promotion marketing which is why you need to be assured that your invitations and publicity products are working.

A Moving Picture Card – Every Picture Tells a Story

A Picture Dissolve is a terrific product to use for your event invitation; the key feature is a changing image – as your attendees pull the card the main picture changes. Coming in various sizes the range of Picture Dissolvers are very interactive and attention-grabbing gaining maximum focus as soon as received. A moving picture card is a novel idea and suited ideally to event invitations, trade show and road show give-aways and messages about change or from this to this. Your events marketing will benefit greatly from such eye-catching and creative marketing products.

Small but Perfectly Formed

The Foldilocks Card is a great way to pack a lot of information into a pocket-sized and easy to carry event give-away. Coming in A7 and credit card sizes your Foldilocks can be printed on both sides and folds away concertina-style into an outer case that even has a locking tab to keep it secure and clean. I call these mini brochures because that is what they are……small but perfectly formed handy products with huge potential and print area.

Loop the Loop Interloop Mailer

This is a number one product for grabbing attention and keeping it and has an air of mystery about it too. The Interloop Mailer has to be turned and turned again and again to reveal your full events marketing message. These creative marketing products come in four sizes and when you add a coloured envelope they make superb event invitations or promotional give-aways. The Interloop Mailer is a best-seller in the events marketing ideas sector.

Want to see samples of these or other products? Click here are order them now

Want to see more information? Click here
Pocket-sized Promotional Products – Excellent Trade Show and Road Show Ideas
21st November 2013 12:33 pm Leave a Comment
Pocket-sized Foldilocks - Tradeshow and roadshow must-have!

Pocket-sized products are great since these days everyone travels light. Bulky brochures are definitely a thing of the past. Trade show, exhibition and road show promotional products need to be compact yet still hold a lot of information and here are some best-selling ideas in today’s blog:

Carry and Keep – Ideal Road Show Ideas

This promotional product started out as a mini guide for the Tourism but quickly gained momentum as the perfect product for Events Marketing, Trade Shows, Exhibitions and Roadshows. The Carry and Keep Card is A7 with an inner page that opens up to A3 and whilst the design is compact and fits into a pocket or handbag easily it carries lots of information. Pocket -sized promotional products of this calibre are ideal for producing as exhibition guides, venue guides, mini brochures, location maps, mini booklets, event agendas and conference information products.

Foldilocks Card – Unfolding and Interactive

The Foldilocks Card is one of the pocket-sized promotional products with huge potential and versatility. Comprising of perforated folding panels housed in hard-wearing outer covers with a locking tab to keep them secure and free from damage makes the Foldilocks Card a top choice every time. You can even design yours to include coupons and loyalty vouchers for your exhibition, trade show and road show if you wish. Compact and easy to carry around and refer to but having so much print area has made this a product of choice for Events and Hotels, trade show, exhibition and roadshow marketing.

Flamboyant and Stylish Starbursts

A firm favourite in the pocket-sized promotional ideas range is the Mini Starburst. Having sturdy outer covers and opening up to reveal a starburst fold inner section makes it a very interactive and entertaining design. The Double Mini Starburst has two starburst fold sections – giving you twice as much exuberance for your promotional products. The Mini Starburst and Double Starburst are both available in credit-card size and A7 which makes them perfect pocket-sized media products for events, trade shows, exhibitions and roadshows.

For FREE samples of the pocket sized promotional products click here

More ideas, photos and videos can be viewed at popupmailers
Pocket-sized Marketing Products and Mini Brochures– Small but with Huge Customer Interaction
1st November 2013 11:43 am Leave a Comment
Carry and Keep Card - Mini Brochures - Ideal Pocket-sized Marketing

Pocket-sized marketing and mini brochures are essential for today’s trends; no longer do people want bulky and big brochures and pamphlets. Something that easily fits into a wallet or handbag will be carried by your customers and prospects and referred to again and again. Add customer interaction and novelty elements and you have perfect pocket-sized marketing products.

Carry me – Keep me – Love me

The Carry and Keep Card is a firm favourite of mine; available in A7 size the sturdy and hard-wearing covers open up to reveal a huge A3 sheet packed with information. These mini brochures have been extremely successful as venue guides for tourism marketing; theatre guides; trade show and road show publicity and product and service information booklets. The name is perfect a Carry and Keep Card is pocket-sized marketing that can easily be transported and your customers and prospects will keep it and refer to it again and again.

Little Big Card – Small but Perfectly Formed

The Little Big Card is similar in style; and is a product that lends itself perfectly to the pocket sized mini brochure range. Huge customer interaction with the Little Big Card makes it ideal for maps, product information, trade show give-aways and exhibition hand-outs. The Little Big Card comes as credit card size or A7 size and its z-fold inner unfolds to A4 and A3 respectively. It is perfect for your customers, prospects and audience to keep long after the initial use, extending your advertising profile greatly. This is making the most of pocket-sized marketing products and one step towards a successful marketing campaign.

Foldilocks Card – Concertina-Style Mini Brochures

The Foldilocks Card is a wallet sized, handbag-sizes pocket friendly mini brochure with a concertina style folding action. These folding panels are housed in a sturdy and hard-wearing outer cover with a locking tab too to prevent damage. These pocket-sized marketing products also come in both A7 and credit card sizes and have perforated panels making them ideal for issuing tear-off coupons and discount vouchers too.

Want to see some? Click here for FREE samples

Want to know more? – Click here for more ideas – popupmailers
Paper Folding Credit Card Size Marketing Products are Effective Sales Techniques
12th September 2013 10:44 am Leave a Comment
Unfolding a World of Opportunity - credit card size Foldilocks Cards

Paper and print products with clever designs knock spots off digital marketing and are kept for future reference too. Printed products are physical products that can be handled and your marketing efforts are not in vain. There are many credit card size marketing products, however today I have chosen my top three:

Foldilocks Cards – Credit Card Sized Marketing Products

By far the most popular business card size mini brochure in the range is the Foldilocks Card; the concertina-folds have large printing areas and make effective sales and advertising products for any occasion. These paper folding credit card size marketing products have perforated panels that you can use for loyalty coupon or discount vouchers if you so wish too. Our numerous testimonials are proof that these effective sales techniques work for trade show give-aways, tourism marketing, product information, mini brochures and so much more.

“Swatch Cards” – Modern Twist on Tradition

You will be familiar with Swatch Cards for textiles and paint choices etc. but did you know that Swatch cards make first class paper folding credit card size marketing products too? Secured with a strong eyelet you can even custom shape your Swatch Cards to suit your marketing campaign. These products are effective sales techniques, very interactive and great for your customers to pick up again and again for reference purposes.

Little Big Card – Small in Design with Huge Potential

The Little Big Card is my ultimate favourite; these paper folding credit card size marketing products open up to reveal an A4 double-sided advertising and promotion sheet. As far as mini brochures go this is a product that your customers will keep for future reference. The Little Big Card is one of the best selling and effective sales techniques capturing much attention and keeping it.

For more information see popupmailers

Need to see samples? Simply click here and they will be on their way
Events, Exhibition, Tradeshow and Roadshow Ideas that Work
2nd May 2013 10:01 am Leave a Comment
Flicker Cards - Perfect for Events, Exhibitions, Tradeshow and Roadshow Ideas

Are you planning an event? Do you need promotional items that will be retained for future reference? I have some tips for events, exhibitions, tradeshow and roadshow ideas that are both amusing and informative too. Bulky brochures are a thing of the past now but small does not necessarily mean less:

Flicker Card – Amusing Reference Roadshow Idea

The Flicker Card is a very unusual format and has inner sections that flick through as your customers and prospects pull a card. It always reminds me of the old-fashioned movies as information flows past in a novel and unique way. Whether you choose to design your tradeshow and exhibition Flicker Card brochure in DL or A5 you know that you have a compact promotional product that will be retained and referred to again and again. With a great amount of print area this is a winning design every time.

Push up Pen Pal – Desk-top Reminders

You know that your customers and prospects will have collected numerous pens at the roadshow or tradeshow so why not give them something to put them in when they return to their place of work? The Push up Pen Pal is a gift and can host lots of information about your company. Working hard for you each and every working day this is a great way to keep your company in focus long after the exhibition, roadshow or tradeshow has been and gone. Add a printed calendar and you have a two-in-one desk-top novelty!

Foldilocks – Unfolding Information

The Foldilocks Card is a pocket sized print product which makes it ideal as a tradeshow or roadshow ideas giveaway or exhibition handout. Exhibition hall aisles are often littered with discarded flyers and easy-to-ignore handouts by hand someone a Foldilocks Card and it goes in a pocket, purse, handbag or the obligatory carrier bag. Whilst it is small it is a chunky little product that it has a great interactive quality which virtually guarantees that it will be looked at and kept which is exactly what you want from your exhibition handout. Choose from credit-card size and A7 and you have roadshow and tradeshow ideas of substance!

For more events, exhibition, tradeshow and roadshow ideas see popupmailers
Pocket-sized Marketing Products – Customers can Carry and Keep your Information
26th April 2013 11:24 am Leave a Comment
Pocket-sized Marketing Product - Carry and Keep

Pocket-sized marketing products are a great way to keep your company information and advertising to hand. Credit-card sized and A7 marketing products will be kept and referred to again and again. Feedback is phenomenal from these mobile advertising mini brochures. Need to know more? Read on to discover my three favourites:

Carry and Keep – Exactly as it says on the “tin”

The A7 Carry and Keep Card was originally added to the Pocket -Sized Marketing Products due to customer demand for an A7 pocket friendly design. Here at popupmailers the design team came up with the perfect solution – it can carry lots of information and still easily fit into a pocket or handbag. The sturdy covers and innovative folded inner makes the Carry and Keep interesting and novel to use too. I like to think of the Carry and keep as a mini-brochure that is portable and attractive too.

Unfolding Panels for Pocket-sized Success

The Foldilocks Card comes in both credit-card sizes and A7 and whilst it is packed with your information it remains compact and easily slips into a pocket or handbag. The panels are perforated which also gives you an ideal opportunity for issuing discount vouchers or loyalty coupons that tear –off. Your customers can carry and keep your information with these perfect pocket-sized marketing products.

Add a Star Quality to Pocket-sized Marketing Products

You may be familiar with the Starburst Fold marketing products that we produce already; however you may not be aware that they come in credit-card and A7 pocket-sized formats too. The real beauty of the Mini Starbursts is its “keepability”. Being the slimmest of our Pocket –sized Marketing products they are a popular choice for mini-brochure promotions. The unique fold-out action adds interaction and attraction to your marketing and advertising.

These products are all round marketing tools for: roadshow ideas; university guides; exhibition marketing; events marketing; trade show marketing – small but perfectly formed!!

For more pocket-sized and inspiring marketing products see popupmailers
For Your Interactive Marketing Products – Add Fun Folds
18th January 2013 11:17 am Leave a Comment
Fun Folds - Fortune Teller Interactive Marketing Product

Maximum focus is gained to your marketing communications with stimulating and thought-provoking products that your customers can handle. It is a well-known fact that the more a person handles a product the more they will retain the message. Fun folds are interactive marketing products with a difference!

Fortune Teller – Cootie Catcher

Predicting how your customer will react is impossible; however the Fortune Teller will impress them for sure. More mature customers will remember the schoolyard frolics with the fun folds and younger customers will find it very amusing indeed. In addition to a direct mailing piece the Fortune Teller or Cootie Catcher as it is often called is also a popular choice for Exhibition and Trade Show hand-out. Cresting a talking point this playful design is definitely worth considering for your next marketing project.

Interloop – Turning and Rotating Amusement

As far as playfulness and “can’t put down” qualities the Interloop is top of the charts every time. Feedback from the Interloop is always excellent which tells us that this is one of the very best hard-working interactive marketing products. It consists of fun folds that your customer has to turn again and again to reveal your full marketing message. This is a design that will always increase response rates and be shared with others which also increases your overall advertising profile.

Foldilocks – Interactive Marketing Products

Less is more is a saying all marketers are aware of and the Foldilocks Card is proof that this is so very true. The concertina-folding product is available in both A7 and credit card sizes which easily slips into handbag, pocket or desk drawer for future referral. It has a large print area on perforated panels that all fold up neatly and fasten with a locking tab. Also ideal as a trade show or exhibition give-away the fun folds capture attention immediately and keep it.

For more fun folds and interactive marketing products see popupmailers

Samples can be ordered by clicking here and prices by clicking here
Tradeshow and Roadshow Ideas to Capture Attention and Keep it
15th January 2013 12:08 pm Leave a Comment
Tradeshow and Roadshow Idea - Your Customers Carry and Keep

Tradeshow, Exhibition and Roadshow promotional brochures need to capture attention which is why the pocket-sized promotional items are a popular choice. Never discarded like flyers and leaflets they are substantial without being bulky and will be kept for future reference too. Today I have chosen just three of the pocket-sized products to chat about:

Carry Me and Keep Me Design

A firm favourite of mine and a top choice by Event Promoters and Exhibition Organisers is the Carry and Keep Card. This is available in A7 size and has a large A3 double-sided inner sheet that folds away into secure covers. Exactly as the name suggests it can be carried and kept! The Carry and Keep Card is one of the most innovative tradeshow and roadshow ideas and is ideal for producing as a venue guide or a mini brochure with product or service information.

Hidden Book – Interactive and Amusing

The Hidden Book is a neat little product and you wouldn’t believe it but it is made up from a single folded sheet. By unfolding the book your attendees will be amazed to see that there is another book on the other side of the sheet! This creates a talking point and adds an entertaining element to your tradeshow and roadshow ideas. We recommend a finished size of A6 to gain maximum impact from your Hidden Book; however we are able to make it in custom sizes. Still pocket-sized and very handy to refer to this is a product that grabs attention and gets your customers old and new talking.

Unfolding Mini Brochure Format

Regular visitors to my blog page will know that the Foldilocks Card is a firm favourite of mine and for tradeshow and roadshow promotional ideas it is a top choice. The concertina-folding panels are perforated which makes it the ideal choice if you wish to offer coupons or vouchers for your products or services. The Foldilocks Card comes in A7 and credit card sizes so all you need to do is choose your size, design your artwork and away you go.

For more tradeshow, roadshow and events products see popupmailers

For samples click here and for one of the dedicated sales team to send prices click here
Looking for Trade Show and Road Show Ideas? Promotional Marketing Ideas?
9th November 2012 11:32 am Leave a Comment
Trade Show and Road Show Promotional Marketing - Less is More!

If you are then you need pocket-sized promotional marketing that your customers and attendees will retain for future reference. Mini brochures that slip into a pocket or handbag are a very popular choice these days and are perfect for your next trade show or road show; pick a card, any card:

Unfolding Information Booklet – Foldilocks Card

The Foldilocks Card is ideal for Trade Show and Road Show marketing since it has lots of orienting area that folds up and secures a with a locking tab to prevent damage. It is available in A7 and credit card sizes with a main feature of concertina-style folding panels. It is also ideal for printing lists which makes it ideal for agenda and venue guides. Whichever size you choose for your mini booklet your Foldilocks Card will fit neatly into a purse or pocket which gives it a very long life.

Small but Perfectly Formed Little Big Card

The Little Big Card is a small product with a HUGE heart; it has plenty of inner printing area which folds up into the outer covers. This product is also available in both A7 and credit-card sizes and opens up to reveal your promotional marketing in A4 and A3 sizes respectively. Whether you need to display product information, product ranges or general company details the Little Big Card is an ace up your sleeve every time since it will be retained by your customers and attendees long after the initial event has ended.

Carry and Keep Card – Exactly as the name suggests……

…Yes this design is easily carried and always kept for future reference. Originally designed for the tourism sector this product quickly gained pace as an ideal Trade Show and Road Show format too. The A7 Carry and Keep Card opens up to reveal an inner sheet of A3 size packed with your information and promotional marketing. Always kept and often shared with others this also gives extra advertising profile for your company too.

For samples of all the pocket-sized promotional marketing ideas please click here or for prices please click here

For more marketing ideas including the pop up products see popupmailers
Pocket-sized Innovative Folding Leaflets and Exhibition Hand-outs
12th October 2012 10:48 am Leave a Comment
Pocket-sized promotional products to carry and keep!

Pocket-sized marketing with innovative folding leaflets is a must these days. Since most of us travel light the demand for exhibition hand-outs, venue guides and product marketing in either credit card size or A7 is increasing all the time. Take a look at some of these ideas that slip easily into a pocket or handbag for easy transportation you contain huge amounts of information! Pick a card, any card:

The Little Big Cards – Ideal for Exhibition Hand-outs

This small but perfectly formed product is available in both credit card size and A7 and has a great are for your customised print that fold up into two protective covers and becomes very compact. The Z fold Little Big Card is a very similar design to a map folding up and has been a worldwide success story. Large number of corporate companies have realised that pocket-sized print is retained unlike bigger A4 brochures and leaflets. Trade show and exhibition hand-outs need to capture attention – and keep it and these pocket-sized items are an ideal format to use.

Foldilocks Card – Mini Booklets with Style

The Foldilocks Card is another superb pocket-sized folding leaflet for easy transportation. The main feature of this pocket sized print fold-away card is that it offers a generous promotional print area yet still folds down to A7 or credit card size! The simple locking device prevents it from damage or coming open in your pocket or handbag. The standard design has perforated folding panels between the cards which is ideal for offering reward vouchers too. The innovative folding leaflets are stylish with lots of potential for exhibition hand-outs and so much more.

Swatch Cards – Pocket Sized Tradition

The Swatch Cards are not folding leaflets but are just as popular for designing as trade show and exhibition hand-outs. You will be familiar with the swatch card format for fabric samples etc. however with cardboard engineering techniques they do make rather novel and unusual pocket-sized reference products too. You can even have a customised shape if you so wish to grab attention and enhance your marketing!

For more ideas for your pocket-sized designs see popupmailers
Fold out Credit Card Sized Promotional Ideas to Carry and Keep
21st September 2012 10:43 am Leave a Comment
Fold out credit card sized promotional ideas with huge printing area

Since the current trend is for everyone to travel light marketing agencies have repeatedly turned to pocket sized promotional material for their marketing projects. A design that is compact yet holds lots of information is essential and I have some terrific ideas to share with you; all are ideal for trade show give-aways, direct mail, mini brochure design – in fact any occasion at all.

Perforated Panels are Perfect for Loyalty Opportunities

The Foldilocks Card fold out credit card sized product lends itself perfectly to the issue of loyalty vouchers and discount coupons. The concertina-style panels fold up and are secured into the outer covers with a locking tab to prevent damage and to keep the panels clean. With lots of print area these promotional ideas are available in credit card size and A7 and are ideal for encouraging your customers to carry and keep your publicity!

Swatch this Space – Interactive Pocket Sized Promotional Ideas

The Swatch Cards are very interactive fold out credit card sized promotional ideas that fan out to display your information in a very attractive way. The Swatch Cards can even be custom-shaped to increase the novelty value and capture attention to your communication. Advertising product services and product ranges is easy with the Swatch Cards too.

Carry and Keep Card – Perfect for Easy Reference

This is “exactly as it says on the tin” – your customers can carry it and keep it for future reference and sharing with others. This A7 pocket-sized Carry and Keep is bigger than the fold out credit card sized promotional ideas but still fits easily into a pocket, handbag, desk drawer without the bulk of more complex brochures and mailings. The inner sheet opens to reveal a huge A3 double sized packed with information and the sturdy outer covers ensure that it is kept clean and free from damage. Feedback has been excellent from blue chip companies, tourism departments, transport logistical companies and so many more.

For more pocket-sized marketing ideas see whitneywoods and popupmailers
Exhibition Layouts, Mini Brochures and Pocket Products – Great Exhibition Ideas
24th August 2012 9:50 am Leave a Comment
Versatile Mini Brochures for all Events Marketing

For your next Exhibition or Trade Show why not design pocket-sized products that are small enough to carry but are packed with essential information. Pocket products are perfect for letting your attendees know where your stand will be and how to get there. Making your promotional products for trade shows and exhibitions attract attention and keep it is easy with pocket-sized “carry and keep” items:

Bursting with Potential for Exhibition layouts

The Starburst product is quite possibly the most versatile of all of the products for events promotion. Starting from credit-card sized up to A6 means that you can design your Starburst as an event invitation , exhibition layout guide or mini brochure. It will easily slip into a jacket pocket or handbag, and is a terrific format for printing an unfolding map. The key feature is in the folding mechanism; it opens up like a flower and is roughly twice the size of the cover. Starburst mini brochures and exhibition layouts can even have extra panels – in fact they make the perfect mini show guide.

Small Product – Huge Heart

Our Z Fold card is known as a Little Big Card as it starts of quite small then opens to a reveal huge promotional print. These are very handy pieces of pocket sized print and are ideal for exhibition layouts and mini brochures all the while they are pocket and handbag sized! The two sturdy covers come in credit card size and A7 with inner sheets of A4 and A3 respectively. Bulk is out and compact products are in, even for location maps and venue guides, perfect for exhibitions, events, conferences and trade shows as an information handout or a giveaway promotional product.

Foldilocks Card – Surprising amount of Print!

At first glance the Foldilocks pocket sized mini brochure print fold-away card looks very small but it offers a generous promotional print area even though it folds down to credit card size and A7. Perforated folds between the panels make it ideal for tear-off coupons and vouchers. A great tip is to design an A7 Foldilocks Card as an invitation with your exhibition layouts and stand location and offer them a reward for a visit to your stand – a tear off panel in return for a treat! This way you increase numbers to your exhibition stand too!

More events and marketing ideas at whitneywoods and popupmailers
Pocket Poppits – Pocket-sized Marketing Products for any Occasion
2nd August 2012 9:46 am Leave a Comment
Pop into your Pocket - Pocket-sized Marketing that works

Compact and handy for reference yet packed with information makes the Pocket Poppits range of marketing products a must for your business. Everyone travels light these days and that includes your customers so give them a mini booklet that they can carry around with them or pop into a desk drawer that is not too bulky to handle. The Pocket Poppits are extremely successful for the Tourism Sector, for trade-shows and exhibitions and direct mailings:

Foldilocks Card –Concertina Folds for Handy Reference

The Foldilocks Card is a reference booklet made up from folding panels and available in either credit card size or A7. They even have a locking tab to keep them secure, clean and free from damage. Whilst they easily slip into a pocket, handbag or office drawer they are packed with lots of your promotional print and information is there to hand every time required without the bulkiness of a large brochure. Another bonus with this pocket-sized marketing piece is that the panels are usually perforated unless you decide otherwise; this perforation makes the Foldilocks Card and ideal choice for issuing loyalty vouchers and money-off coupons etc.

Little Big Card – small in size yet packs a punch!

The Little Big Card is also available in either credit card size or A7 and has two sturdy and hard-wearing outer covers with an inner sheet that unfolds to reveal approx A4 and A3 respectively. Pocket-sized marketing with the Little Big Card is easy and very versatile too. You may need to print a venue map or location map; you may require individual product information on each section of the folded inner; you may need business advertisements and sponsors on the inner sheet – in actual fact the possibilities are endless.

Small but Perfectly Formed Starburst

The Mini Starburst and Double Starburst are small but perfectly formed pocket-sized marketing products from the Pocket Poppits range. Both have the ideal format for hosting product information and a location or venue guide; perfect for trade-show and exhibition give-aways too. The theatrical way the Starburst products open up is most unusual and captures much attention immediately on receipt and every single time it is used.

For more Pocket Poppits and handy-sized marketing products see popupmailers