Successful Direct Marketing Campaigns with Effective Direct Mail

Gone are the days of the sales letter and flyers – most end up in the recycling bin by the Receptionist or “gatekeeper”.  To impress your customers and/or targeted audience you need to send effective direct mail products that will capture attention and keep it.  The secret to successful direct mail marketing campaigns is interactivity; it is well known that the more a person handles a product the more they will retain the information.

Interloop Mailer – Turning and Amusing

The Interloop Mailer is a superb product for keeping your customers enthralled. To reveal your full message the product has to be turned and turned again and again, rather like the Rubik Cube. This is very captivating and entertaining to both send and receive due to the intriguing rotating action. With good graphic design the Interloop Mailer is a first class effective direct mail piece that will create a talking point in the office and will be shown to co-workers and friends – all the while advertising your company in a novel and unusual way.

Jump to it with Jumpinjax 

With an element of surprise your customers will be most pleased to receive the Jumpinjax. The impact is the fact that four small cubes erupt with energy from the mailer when the tray is pulled out which is least expected and always warmly received.  This is in the top-selling effective direct mail chart and deserves its place there. There is plenty of room for printing on the outer cover and tray and room for extra messages on the four cubes too and this product has the potential for conveying messages connected with the number four – four seasons, four star, four points on a compass – recently a client designed their Jumpinjax with just three cubes since their message was about three new ranges.

Push Up Pen Pal – Push Up Your Response

The Push Up Pen Pal is a desk-top pen pot available in many sizes and styles – all have a great amount of print area and will communicate your message each and every working day.  Since they are sent out flat and your customer has to erect it into shape – this is an interactive and effective direct mail item that your customer will love!

For more ideas and demo videos see whitneywoods and popupmailers