Successful Direct Mail Campaigns Need Attention-Grabbing Products

Extender Cards for Successful Direct Mail Campaigns

Many people believe that direct mail is “old hat” and that digital marketing is the way forward; however, whilst e-shots and social media are vital these days direct mail still has a very important role to play too.  Handling marketing products will stay in your customers’ memory bank long after a tweet or an e-mail has been forgotten.

Extender Card – Playful and Impressive

The Extender Card is a very interactive product that extends to almost three times its original size with a great amount of print area.  For successful direct mail campaigns you need to grab your customers’ attention and keep it and the Extender Card will certainly tick both boxes.  Sent out in your customised mailing envelope it is a delight to read, very interactive and will get your message across in a most delightful way.

Flicker Card – Entertaining and Versatile

The Flicker Card has played a key role in numerous successful direct mail campaigns and is a very interactive product with a “can’t put down” element. The inner sections flick over as your customer pulls a tab which is very entertaining and attention-grabbing. Sometimes designed as a mini brochure for product ranges or services it will be picked up again and again – knocking spots off social media and e-shots every time.

Pop up Products – Energy and Surprise

Pop up products leap from your promotional mailing wraps surprising your customers and gaining maximum attention.  Whichever shape you choose you are guaranteed to get your marketing message opened, read and most importantly responded to.  We hear of so many instances where your customers share their pop up products with colleagues and co-workers often putting them back into the wrap to watch the surprise as they are opened again!  My favourite is the Pop up Pyramid; I like the unusual shape and the prestigious feel to it.

Samples of any of our products are available by clicking here and prices by clicking here

For more inspiration, demo videos and photographs see popupmailers