Powerful and Creative Mail Ideas for Advertising
Yesterday, March 20th 2011 was the Spring Equinox –when day and night hours are exactly the same. This is great news because it means that from now on the daytime hours are steadily getting longer and we can all look forward to those summer evenings in the garden. When relaxing in the garden we need to know that our advertising campaigns have been successful and that our sales figures and response rates are excellent. I have some creative mail ideas to ensure you achieve this.
Sideshooters –Extraordinary Direct Mail Items
The Sideshooters are very amusing and will capture your customers’ attention immediately. They arrive in the post tray in their own custom mailer which promotes intrigue and means that they will definitely reach your target audience and not end up in the bin. On opening they surprise your customer because they spring into action and become almost three times their original size. With imagination and good graphics these products can achieve phenomenal response rates. They will be shared with others which will increase your advertising profile greatly.
Pop-Up Cuboids for Versatile Products
All the automatic pop-up mailers in the range are superb for getting a reaction and causing a talking point with others. The Pop-Up Cuboid is a favourite product of mine since it is very versatile and can be adapted to be a desk top pen holder or a money box. This product is mailed in a custom mailer and as soon as opened it jumps out and your customer is taken aback and delighted. It is always shown to others which generates interest; and when sent as a desk top gift it has a greatly increased life span sitting on your customers’ desk for a long time.
Perfect for Pocket Information and Loyalty Vouchers
The Foldilocks Product is extremely popular at the moment for tradeshow giveaways and direct mailing. The 6 x panels which can be printed on both sides all fold up into a hard-wearing outer cover that at its smallest size is credit card sized and perfect for your customers to carry and keep. It works well if you are promoting brand loyalty over a time since the coupons or discount vouchers can have future validity dates on that ensure longevity of custom. For something novel and unusual this is a great product.
For more information please see the website pop-up mailers