Pop up Mailers and Interactive Products – the Best Marketing Techniques

Direct Mail Marketing Techniques - Starburst Products

Ticking all the boxes for grabbing attention and increasing response rates is easy with popup and interactive mailers.  Entertaining and surprising products capture attention immediately, create a talking point with others and guarantee to get your message read, understood and actioned!

Pop up Mailers Favourite – Pop up House

In the UK this week there has been the Britain’s Got Talent Show and the winning act was a dancing dog, this has caused such a talking point because of the uniqueness and surprise result.  Your direct mail campaigns can be just as attention grabbing and a source of office banter with pop up mailers.  All the pop up products are sent out in chunky mailers with your customised print looking enticing and interesting amongst the rest of the boring flat envelopes. This guarantees that they will reach your intended target.  The Pop up House is a best-seller due to its novel shape and charm and will carry your marketing message in an eye-catching and absorbing way. All the pop up mailers leap from the posting mailers as soon as opened when least expected and this surprise gains maximum focus every time.  A little extra tip is to add pen holes to the roof and transform your Pop up House into a desk-top novelty that will sit on your customers’ work-station and be a constant reminder of your company services and products.

Interactive Products – Playful and Effective

Starburst products are very interactive and extremely effective; they have a starburst fold that opens up in a theatrical way with lots of print area whichever size you choose for your design. Adding a Starburst to your marketing techniques is great fun from initial concept to fruition; you can have fun with graphic design.  There are many sizes and variations available, I particularly like the Circular Starburst best but all keep your customer entertained and focussed.

For more interactive and attention grabbing marketing techniques see popupmailers