Unusual promotional products inspire creative ideas for marketing campaigns

Inspiring marketing products have masses more potential when it comes to rolling out a truly inspired and ultimately successful promotional campaign.  Coming up with a catchy strapline or enticing promotional offer is all well and good, but it’s no good having something clever or interesting to say if it’s never going to be heard.

It may seem like a stupid statement to make but it’s an obvious point which, if overlooked, could make or break your next direct mail campaign.  In the world of B2B direct marketing, dozens of pieces of ‘junk mail’ are recieved and inevitably binned (sometimes without even being opened) by your customers on a daily basis.  So how do you ensure your direct mail is considered wheat as opposed to chaff and actually get your marketing voice heard?!

One option is to use eyecatching and innovative direct mail products which stand out from the crowd the moment they land on your customers desk.  Take for example the Sideshooter product.  Enclosed in it’s own bespoke mailing wrap this package has a superiour feel to it from the off.  Tactile and intriguing the wrap plays upon your curiosity and once you give in and open it you’ll be delightfully suprised and engaged by Sideshooters fun shoot out action which powered by a concealed rubber band mechanism..

Another jaw dropping product is the Open Mouth card, it’s simple but quirky action really will have people talking about your campaign.  There are plenty of ideas to choose from in our range of promotional products for tactical marketing, you’re bound to find something that works perfectly as part of your next B2B direct mail campaign.