Perpetual Motion? Not quite but the Interloop Mailer is one hell of a Marketing Product
The Interloop Mailer is an absolutely fascinating promotional marketing product that has been created by the award-winning designers, Graham Shapiro Design Ltd. It is perfect for direct marketing on all counts. It is slim and lightweight and so it doesn’t have to cost a fortune to mail out. It is available in sizes that are complimented by the availability of coloured, square envelopes which make it stand out in the stack of business mail that lands on your customer’s desk every morning. But most of all, it is highly interactive, almost to the point of being addictive.
It is the revolving action of the Interloop Mailer which gives the product its ultimate fascination. It arrives as a square, folded product which tumbles open in your hands as soon as you pick it up to reveal a new aspect with in a cross-shape. No sooner does it arrive at this position than it wants to open again and again, each time revealing new print. Before you know where you are, you find yourself turning and turning the Interloop Mailer and wondering, “How on earth does that work?” In your customer’s hands, your promotional message will be seen repeatedly to seal the success of your marketing exercise. The likelihood of the Interloop Mailer ending up in the bin with so much of the rest of your customer’s mail is very slim indeed. The more likely event is that the Interloop Mailer will be passed around your customer’s office for everyone to see.
The designer of the product, Graham Shapiro, MD of GSD, said, “I wanted to create an innovative yet cost effective mailer that would instantly interest the end user. I think that the Interloop mailer achieves those objectives and even though we have only just launched the product we already have some big names such as Komatsu, Philips and Samsung amongst our highly satisfied customers.”
Graham Shapiro Design Ltd is also pleased to announce the appointment of leading pop-up manufacturer, Whitney Woods Ltd, to handle print and production processes with GSD being in charge of design and artwork.
