Paper Engineering Techniques to Capture your Customers’ Attention

Grabbing attention and keeping it is easy with paper engineering techniques that have elements of surprise and customer interaction.  For a professional direct mailing campaign you need marketing products that you know will impress and generate excellent response rates.

Push and Pull Perfect Product

The Push ‘n’ Pull is one of my favourite paper engineering techniques, the surprising element with this design is that as your customer pulls a card at one side the other one comes out simultaneously which is not expected at all.  Then as they push the card back in both retract at the same time too.

This is a very amusing product and definitely not a throw away item, it will be kept and viewed again and again and shared with others, all the while pushing your marketing campaign and pulling in new business.

Spring into Action with Clever Paper Engineering Techniques

For a novelty product that really will amaze your customers there is the Springbox.  It is a pocket friendly promotional product that has four pop up cubes that leap from the packet when opened.  Capturing attention could not be easier than with this product or it’s Big Brother the Jumpinjax or its’ little Sister the Two –Pop Box.  The Springbox may be small but there is plenty of room for your marketing message on the packet inside and out and on the cubes.  Adding a little bit of fun to your direct mail campaigns or exhibition give-aways will ensure that you gain your customers’ attention and keep it.

Top Choice Tent Topper

The Tent Topper is a product that sits on your customers’ desk or table as a constant reminder about your services and products. It is a very popular choice because it is very cost-effective to post, your customer has to assemble it and because of this interaction you have their total focus immediately.  The Tent Topper has plenty of room for your promotional print and will stand proudly displaying your marketing message from every angle. This is a paper engineered product that started life as a table talker for hotels and has grown and grown into a best -selling direct mailer.

For more ideas and creative paper engineering techniques see the website popupmailers