Marketing products for reward and loyalty card scheme promotion

Following all the uncertainty of the economic environment over the last year or so, it had become necessity for businesses far and wide to become more competitive in order to survive.  It may be a case of dropping prices where this has been possible, but where this is not possible, the other option has been to add extra value to existing products and services to keep their company in the game.   Effectively providing the same products as before but making their customers feel they are getting more for their money.

The trend for loyalty schemes and reward packages has really surged in recent months.  These schemes are an ideal way of offering your customers more but the benefit to you is that they receive this ‘perk’ only when they utilise your products or services on a regular basis.  A great solution all round as the customer gets a better deal for coming back to you time and time again and in return you build and secure repeat business – win win!

Giving your customer a loyalty or reward card is the simplest way to achieve this.  They present it to you every time they shop to collect points; you keep a track of their shopping/customer history.  This means you can send those offers and discounts that are relevant and reflective of that individual customers past dealings with you rather than making blanket offers accross the board that can become extremely expensive

Offer them a good experience all round and maximise your own promo opportunity by presenting their new loyatly/rewards card in an attractive and handy wallet or pocket.  Bespokely created card carriers offer room for promotional print allowing you to spell out the benefits of your scheme in a pocketable format that’s easy to tote around for quick reference keeping them coming back at every opportunity.