Loyalty Cards, Incentive Cards and Hotel Cards all need Strong Brand Identity

Brand identity is all-important in so many uses of plastic cards. Loyalty cards, incentive cards and hotel key cards for instance all need to carry a high level of brand identity to gain maximum exposure. Choosing a plastic card holder that is just a plain wallet or a simple 4-page card kind of misses a trick. The card user will have seen the style several times before and it is highly likely not to be noticed.

An interactive card holder, on the other hand, will immediately strike the user as being something a bit different and brand identity will register. If the card holder can offer a big display within a pocket media format then you are really on a winner. That is where our starburst style card Quality Card Carrier comes into its own.

This simple design couples a neat pocket to hold the plastic card with an impressive fold-out display. It maintains a quality feel which gives the product an added value factor – a perception that the card held within has a high and prestigious value. The plastic loyalty card is held in a compact little wallet which is adjacent to the fold-out Starburst display. The beauty of the starburst display is that a lot of information can be included on a sheet that folds away in such a neat fashion. This not only offers plenty of room for promotional print and an attractive packaging solution but it also protects the magnetic strip and keeps it safe.

The size is very important, too. Pocket media will almost always be retained and has a much longer life expectancy that a simple 4-page card presented or a plain flat wallet. These qualities are extremely important to anyone wishing to present their card as being a cut above the rest. It is suitable for a wide variety of cards.

We also have a neat extending card carrier which features a sliding pocket.