Interactive Marketing Solutions for Campaigns about Movement

In business and marketing wheels keep turning, sales go up and down and the picture keeps changing – it’s a state of constant movement. In fact, there’s an enormous emphasis on movement throughout the advertising and marketing world and so many campaigns are based on movement of one kind or another.

It is for exactly that reason that we have dedicated a full section of our PopupMailers website to the subject of movement, showcasing marketing products that turn, grow and jump and featuring pictures that change. Each product helps to emphasize your message and the element of customer interaction that is built into every item will make your promotion all the more memorable for your customers.

We receive stacks of B2B direct mail each week carrying messages such as “watch your profits grow”, “we have moved”, “new, improved ingredients” and so on. Most messages are delivered on leaflets or booklets which inevitably end up in the recycling bin and are instantly forgetable. How much more effective it would have been if the business had selected an interactive mailer to press home the message?

“Watch your profits grow” is an ideal candidate for one of our extending products such as the Push’n’Pull. The announcement that “We have moved” would be perfect for a Dissolving Picture product that could show a picture of the the old which dissolves into a picture of the new premises.  

How about “New Improved Ingredients”? Let’s assume that it was some new super additive to a fuel that made a machine run faster. Our Flicker Card would certainly fit the bill, particularly of the fast movement of the cards was used to illustrate the machine’s rapid movement.

These three examples are typical of the types of product that a clever direct marketing professional would use to make sure that the message receives the level of attention that was hoped for. Each product in the range has a movement that creates customer interaction which is the key to holding his or her attention. Many products also have a movement that your customer will not have seen before which in itself adds strength to the promotion. High action products such as the Jumpinjax also add elements of fun and surprise and will be passed around the office for other colleagues to see. Each product also has a high degree of “keepability” which adds life to the campaign.

The message is clear – make the most of your B2B marketing budget and make sure that your campaigns hit the right spot!

By the way… have we told you about our colleague, Sharon? She hits the big 4-0 on April 21st. Maybe you could send her an email. You will find her on the contacts page.