Imaginative ideas for print for product information

It is not every promotional mailing that is is sent out making a big announcement of a new product or of a product upgrade announcement. Sometimes it is simply a reminder that the product is still available or perhaps it is to give a boost to flagging sales. If this is the case and there is nothing new about the actual product then it is doubly important that the promotional print catches the eye. Product information is a very loose description for virtually any promotional print and so it is difficult to suggest any particular product which may be most suited to carry the product’s details.

It would be cheap and easy to send out an A4 information sheet with product details but it would be equally easy for the customer to ignore the contents. It is much better if the product name and details could create a stir when it arrives in the post and then to remain on a customer’s desk for ages. An excellent way to achieve this would be to create a desk top calendar or pen pot – or a combination of the two – and Whitney Woods has many examples of direct marketing products which can tick all the boxes.

Desk top calendars and pen holders with a pop up action come in a variety of shapes and sizes. If the product has a shape then it could be that one of our pop up products can match the shape. Pop up desk calendars and pen holders come in cubes, squares, hexagons, trapeziums and house shapes. Each one is custom printed to hold the product information and each one is designed to lie flat in its own printed all-board mailer ready to jump out when the customer opens the envelope. This gives each attention-grabbing mailer the elements of fun, surprise and long-term functionality which is exactly what is required of this type of product information mailer.