Great Handouts – People Retain Pocket-Sized Marketing Products.

Here is a new area to explore today, pocket-sized products. They are great for handing out at events or exhibitions. The magic of pocket-size is that they fit neatly in to your pocket or handbag and therefore will not be thrown away like ordinary leaflets; this reinforces your campaign and extends the life of your marketing message.

Take the fun, promotional Swatch Cards for example. These are great for packing in lots of information and are often used as fact cards. They can be designed to fit any promotion and are therefore extremely versatile. These handouts are a great alternative to normal advertising products as they will keep customers attention as they fan through the cards that are fixed together by an eyelet.

Other pocket-sized products in our range include the Foldilocks and the U Card. The Foldilocks comes in a small compact booklet that unfolds to reveal plenty of space for your advert. This fantastic marketing piece can also be used for holding vouchers as our preference is to use a perforated fold between the cards so they can be torn off and used individually, it also makes the foldilocks more compact – however this is optional. The U card is a brilliant information booklet that has a fun folding technique; this makes it highly interactive and impossible to put down.

To see more on handy, pocket media products take a look at the pocket sized products section on the pop-up mailers website.