How to Grab Attention with Paper Engineering Techniques

Paper Engineering Techniques for Promotion Success

Making your direct mail work is easy with paper engineering techniques that grab attention immediately. I thought I would chat to you today about some of my favourite products that always generate increased response rates.

Loop the Loop Interloop

The Interloop is almost like a puzzle and is great fun to design and easier than you think! Our team of experts are always on hand to assist with graphic design. Whichever size of Interloop you choose for your direct mail or promotional campaign it will keep your customers entertained. Picking up your product again and again it will grab attention in a most unusual and novel way. The paper engineering techniques for the Interloop are such that to reveal the message it has to be turned and turned again and again.

Bursting with Potential – Starburst

Interactivity is the key to direct marketing; it has been proved again and again that interaction hits the spot better and your market message will be remembered.  Paper engineering techniques for the Starburst fold products ensure that your customers have to physically open up the products and they are never disregarded as “junk”.  The Starburst has a theatrical feel to it and an unrivalled flamboyance.

Fortune Teller “Cootie Catcher”

I predict excellent response rates with the Fortune Teller; using the paper engineering techniques we recognise from our schooldays you can have so much fun with this one!  You can decide whether to send ready to use or with instructions for your customer to assemble themselves.  No forfeits like we had at school with this one, just positive marketing in a way that will grab attention.

Should you wish to see more ideas and inspiration see popupmailers

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