Fresh marketing ideas to help your brand awareness campaigns
When running a brand awareness campaign via direct marketing it is vitally important that the marketing products are in keeping with the brand. However, it is equally important that the awareness campaign hits home and to do that the mailer has to stand out from the crowd. The Whitney Woods range of pop up mailers offers a large and varied choice of promotional products which are suitable for brand marketing.
Our range of automatic pop up products comes in many shapes and sizes and it could be that the shape is an integral part of the brand awareness campaign. Let’s make up an imaginary brand called “Blue Square”. An obvious choice for a pop up to promote brand identity and in keeping with brand integrity would be a pop up cube with six square faces and it could be printed blue. Similar imaginary examples could be made to fit imaginary brands such as “Red House” but the “blue square” example should be sufficient to illustrate the point.
Corporate identity as opposed to product identity can pose a problem that perhaps requires a more subtle answer. In such instances a product that not quite as “in your face” as a pop-up cube might be more appropriate as a vehicle for corporate identity publicity. And yet the product must still grab the attention of your customer and remain head and shoulders above leaflets and small brochures in order to bring success to your corporate branding campaign.
Our Push’n’Pull product has a very sophisticated movement that appeals to management level customers in particular which makes it a good choice for corporate branding. The product is offered in three sizes – A6, A5 and 1/3 A4 – and as a single sleeve or as a four-page option. The attraction of the Push’n’Pull card is in the movement. Pull out a card from the foot of the sleeve and as if by magic, another card appears simultaneously from the top of the card. Push the original card back in and the other card disappears at the same time. This product has been used quite a lot to increase corporate awareness in branding campaigns.
