Forget Flat Mail. For Direct Mail Response look to Chunky Mail, Lumpy Mail and Dimensional Mail.

So what’s that heading all about? Chunky mail, lumpy mail, dimensional mail – what does it all mean? And what is flat mail, for that matter?

If you’re not familiar with the terms and you’re reading this blog anywhere else other than the North American continent then that is understandable. The names are in common use in B2B marketing in the USA but they don’t seem to have crossed the pond as yet. However, they are quite simple and very descriptive.

• Flat mail is, typically, a leaflet and a letter in a plain white flat envelope
• Chunky mail, lumpy mail and dimensional mail is any other sort of mail with some depth to it eg a parcel, a mailing tube, a box, a bubble bag or a custom made package

However, the biggest difference between the two types of mail when used in B2B promotions is the level of response that is produced. Business people long since ceased to be impressed by flat mail. A large percentage of it doesn’t even reach the addressee. Much of it remains unopened and almost all of it generates little response.

A package, on the other hand, produces quite the opposite effect. “Open” rates are reportedly almost 100% whilst response rates are often in high double figures. Internet reports of response rates of 25% are not uncommon and yet it has to be said that the best results are obtained only when the campaign is well thought-out and the message is strong. It’s not enough to put a mouse mat in a bubble bag with a letter and expect your fortunes to change overnight!

Our own dimensional mail products are pure mailers inasmuch as the whole product carries your B2B DM message. It’s not like a pen where you get just your logo on the barrel, the whole of our product and its mailing pack is custom-printed with your message. Unlike something lifeless such as a key fob, our products create a high degree of customer-interaction which generates a great deal of interest leading to DM success. Our testimonials page is chocablock full of letters of praise for our products’ performance: proven winners in the important field of OPEN*READ*RESPOND mailing and leading examples of chunky mail, lumpy mail and dynamic dimensional mail!