Experiential Marketing Ideas now Online

It took a while but it was worth the wait! We have always included a section on our website devoted to Marketing Ideas but our ongoing research into customer requirements told us that you wanted us to be more specific; well, you got it!

Our new-look PopupMailers website now features not only Marketing Ideas but also specific sections on different aspects of marketing. The featured groups are Ambient Media, Direct Marketing, Experiential Marketing, Guerrilla Marketing and Relationship Marketing. Each group has a section devoted to products that are ideal for campaigns and promotions in that specific category.

Take Experiential Marketing as an example. We feature several products which we believe would extend the live experience all the way through to the product marketing literature. Each product has a high degree of customer interaction which is essential to Experiential Marketing and each product will also have a close identity with the brand personality. To give just one perfect example – look at the Interloop Mailer. It has a massive element of customer intertaction, it is quick, clever and fun; perfect for a live experience for many brands, particularly those with a lively and youthful appeal.