Exhibition and Events Management Products rise up our analytics chart

I have recently been giving you some insight as to which products are proving to be most popular according to our visitor stats. There are obvious reasons why some unusual choices might be high in the charts. Take pop-up cards for example. We know that we have a large internet following of card-making and card-crafts emthusiasts and whilst this element of our readership brings in many visitors, it doen’t attract as many business users. As we  are essentially a B2B website we realise that the chart position of pop-up cards will not be emulated by its position on our sales chart – information that I will not be sharing with you!

However, visitor figures are a good indicator of how well our SEO efforts are working and also on how certain sectors in the marketing industry are performing and I’m pleased to say that visitor figures are up by 12.8%. That might not sound like a lot but it is the first significant rise in that sector for over 12 months so I hope that it is a sign that things are improving for our colleagues in events and exhibition management businesses.

Obviously, it is better for us when the whole of the marketing industry is buoyant but the events market creates quite a significant contribution to our annual turnover. Many of our products are popular as event inviations such as the pop-up cube and pop-up pyramids. We also get many requests for bespoke pop-ups in relation to exhibitions such as the pop-up house. Other products are popular as handouts or giveaways at exhibitions particularly our pocket-sized products which have a good record for “keepability” rather than being discarded without ever being read as are many leaflets and pamphlets. Products such as our mini starburst and foldilocks are good examples.

So, let’s hope that this is a sign that better times are on there way for the events and exhibitions market which was hit harder than many marketing sectors in the recession.