Event Success Depends on Making the Most of Marketing and Publicity Materials
When you are organizing an event you can book the very best of everything – the best venue, the most entertaining speakers, the most successful sports personalities, the funniest comedians, the most famous celebrities, the finest caterers, the blue chip exhibitors, the biggest sporting events, the most popular chart topping bands, the most prestigious restaurant, the brainiest industrial gurus, the top headlining acts, the glitziest international destination and the coolest DJ. But if your publicity material is uninspiring who is going to attend? You need to impress your target audience in order to grab footfall.
If you want your event to be a success then you need to ensure that every aspect is covered and that includes your publicity materials. It is vitally important that you grab the attention of your target audience.
What you need are event and exhibition publicity materials and products with a difference, offering real marketing solutions for publicity materials such as invitations, agendas, schedules, calendar of events, maps and directions, seating plans, exhibition hall layout, promotion packs, exhibition handouts, trade show giveaways, programme cover mounts, CD and DVD presenters, gift card presenters, hospitality badges and prestigious enclosure passes. It is quite possible that you cannot see on our website exactly what is in your mind’s eye but we can produce bespoke items and are happy to work with you to produce exactly what you want.
There is an awful lot of competition fighting for attention so your publicity materials need to be more impressive and inventive in order to stand out above the rest and we have lots of product styles to help you achieve this. For example, a simple card can be made to include a V-fold pop-up which is a relatively inexpensive mechanism but it can add lots of visual impact to an event invitation. Pop-ups such as these are good because they can be made into virtually any shape so if you need to advertise something on your event invitation that isn’t particularly glamorous then a pop-up could be a great idea to make it stand out.
There are many other publicity items with a difference; manual interactive products for example. These products can offer totally different effects but all are guaranteed to capture the imagination much more than an A4 flyer. There are products that change picture, products that grow and products that turn. These types of products have been used with great success and effect as exhibition floor plans and directions, event and awards invitations and for conference agendas and venue information.
If you need to create a bigger impact then maybe you need to look at automatic pop-up products such as the versatile pop-up cube. This product has been used as an invitation to a variety of different events including exhibitions, product launches, corporate parties and quite a few weddings. It has also made a successful and memorable giveaway product.
At the opposite end of the spectrum is pocket-sized media. Pocket-sized products are an excellent choice for lists. By lists I mean agendas, schedules, calendars of events, speaker profiles and, as the product has perforated sections, it can also be used as an entrance ticket. This size of product also makes a great exhibition handout as the product will be put in the recipient’s pocket unlike A5 flyers which end up littering exhibition hall floors and filling waste bins.
All in all, there are many different marketing and publicity options out there for events and exhibitions so make sure that you do your best. In order to make sure that you maximise your event and exhibition opportunities you cannot compromise. Go the extra mile and make sure that your publicity materials stand out.
