How to Enhance Loyalty Schemes in Relationship Marketing

As part of our ongoing efforts to improve our websites for our many visitors we have expanded our marketing products section to include suggestions for specific areas of marketing including customer relationship marketing. Now, you might be excused for thinking that there are no marketing products for relationship marketing as it is all about contact and service levels but there are other points of view that recognise the potential of incentives such as loyalty schemes, privilege cards and discount vouchers. It is in these areas that we have products which can enhance the experience and give increased brand identity.

 Let’s take the example of how you might present a loyalty card to a valued customer. It will probably be delivered by mail and be accompanied by a letter or promotional leaflet. Often, the card may be fastened to the letter by no more than a blob of peelable adhesive. An inexpensive way of presenting the card, no doubt, but is it making the most of the opportunity that you have made for your brand? Our Quality Card Carriers not only make the card more important or more like a gift, they also bring varying degrees of customer interaction to the promotion which will help to cement brand identity.

 Discount vouchers are another form of reward for loyal customers and are designed to encourage continued repeat business. However, retention and redemption of vouchers can be enhanced if they are made to fit a purse or pocket. The most common way to issue vouchers is as perforated sections to be torn off a leaflet. However, the leaflet itself will find its way to the bin once the vouchers are removed. This is not the case if the leaflet is in your customer’s purse or pocket. Check out the credentials of our Foldilocks card – it has potential to bring far better results with a longer lasting promotional value. There are other suggestions in our CRM section such as those offered by our drinks marketing products or a simple “gift” such as a pen holder – take a look!