Effective Drinks Marketing with Creative Wine and Beer Bottle Tags
The Royal Wedding is only a matter of a couple of weeks away now and my thoughts turned to Champagne and celebrations. This made me think about bottle dressing ideas for fun and for drinks marketing promotions. There are lots of unusual and creative ideas for drawing attention to your products when marketing wine and beer. I will share some with you now:
Make sure your Promotion is a “Pick me Up” with a Bottle Collar
To make sure your liquor promotion is the one that is not only eye-catching in the aisle but actually picked up and purchased you need to dress your bottles in a novel and tempting way and Bottle Collars will do exactly that. Bottle Cones and Bottle Towers have been well established as advertising features for many a year now and added to the range are more unusual and creative designs. For example the Banner, Collar and Tie, Bottle Balls and Butterfly designs all wrap round the bottle neck in a soothing fashion and the Bow, Flower and Star shaped collars are more fun and dynamic and look striking on the shelves.
Give your Promotion a bit of “fizz” with a Bottle Hanger
There are so many original and glamorous designs in the Bottle Hangers range, each has an individual personality and there will be one suited ideally to your promotion. My personal favourites are the Foldilocks Hanger and the Starburst Fold Hanger; the Foldilocks design attracts your customers immediately and can hold so much information and the Starburst Fold Hanger is so glitzy and will add kudos to your drinks marketing promotions.
Bottle Tags give your Marketing a bit of “Punch”
Bottle Tags have been around for a long time and are very effective so if you are more of a traditionalist then the Bottle Tags may be your first choice. The Single Bottle Tag is the most common you see regularly on the supermarkets shelves and it is superb in its’ own right, however for a more attention-grabbing and intriguing hanger the Double Portrait or the Double Landscape Tags have more print area and oomph! You can even design your own shpe of tag – a lemon shape has worked well for a spirit promotion recently. Don’t call time on your next promotion use the tags with the silver or gold metallic string and watch your sales soar up high with the champagne corks.
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