Effective Direct Mail for Increasing Response Rates and Sales
Chunky and Interactive Effective Direct Mail Products
It is Ascot time of year again and horse owners, trainers and jockeys will have put all their best efforts in to try to win their race. The same applies to your direct mail campaigns; you put your best efforts into collating your targets so how do you ensure that they will open, read and most importantly respond to your mailings? To get past the finishing line and be celebrating with extra sales you need products with interaction, attitude and energy.
Size Matters – Post Tray Enticement
Chunky mail is the way forward to ensure that your direct mail marketing is not ignored and is opened rather than ending up on the recycling bin along with other flat letters and flyers. A chunky or lumpy as it sometimes called mail packet stands out and with your promotional print it simply begs to be opened. The pop up products are mailed this way and as soon as your customer opens them the pop up product of your choice springs out with energy and surprises your customer. This achieves maximum focus immediately and your effective direct mail ideas are a winner every time.
Interaction – Go the Distance
Time and time again it is proved that with interactive products your customers are more likely to remember your marketing message and retain the information. Gallop ahead with the Dissolvers; they are effective direct mail with the key feature being a changing picture. The Dissolvers are available in different sizes and designs and are a great way to capture attention and keep it. Increasing response rates and sales is easy with the Dissolvers; they will be picked up again and again due to their very entertaining nature.
Celebrate Increases Response with Strawberries and Champagne
You will soon be celebrating extra sales with the Power Pen Pal, this has all the elements you need for the winners enclosure; effective direct mail that has attitude and a purpose too. It arrives as chunky mail and has lots of print area for your marketing message. A pen pot will then continue to work hard for you for a long time indeed.
For more ideas see popupmailers and whitneywoods