Never Dismiss the Benefits of Direct Mail Promotional Products

Push up Pen Pal with Header Card - Perfect for Direct Mail Promotions

Just as television has not replaced our love of a good book digital marketing channels have not replaced the benefits of good direct mail pieces.  Just yesterday I spoke to someone who said they receive hundreds of e-mails every week that they dismiss but had received a mailing piece that caught their attention immediately; hence enquiring with us for a similar way to communicate with their prospects and customers.  Direct mail promotional products with surprise and entertaining qualities really do work:

Pop up Ball – Scores Well

All the pop up products are sent out compressed into customised mailing wraps and as soon as opened the pop up springs into life when least expected.  This gains maximum focus to the direct mail promotional products and cannot be compared to any form of digital marketing for grabbing attention.    The Pop up Ball is the nearest shape we can get to a round with cardboard engineering and is made up of twelve faces; it is quirky and energetic and scores well for response rates every time.  The benefits of direct mail that works so well far outweigh any extra costs involved compared to digital marketing and it is wise to combine the two – modern technology with creative promotional products.

Pen Pots – Desk-top Marketing Potential   

If you prefer interactive direct mail promotional products without a pop up element then you will like the Push up Pen Pal option.  The benefits of direct mail that will be kept for a long time knock spots off digital marketing that can be dismissed in a second never to be seen again. The Push up Pen Pal is available in many different styles; my favourite is the one with a Header Card for extra oomph and print area.  Every single customer or prospect will need somewhere to store pens and office stationery so why not use this tactic for your next marketing project.

Have I tempted you to want to see some samples? Or to chat to our on-line advisors? If so CLICK HERE