Direct Mail Marketing – Traditional Marketing with Attitude that Works

Direct Mail Marketing with Attitude Telescopic Box

For many decades now direct mail marketing has been a very effective way to advertise.  Just like Ascot Races, the best things last a very long time indeed.  Yes new digital channels are developing all the time but the majority of successful marketers continue to trust traditional marketing that works.  Let’s raise our glasses to three best-selling direct mail products for attention grabbing:

Odds on- Favourite Pop up Ball

The Pop up Ball will always go the distance for your direct mail marketing, it arrives in a chunky mailers and springs into action as soon as opened.  This is traditional marketing that always creates a talking point and gets your company noticed, never falling at the first fence like other flyers and boring mail products. A Pop up Ball will carry your message and will stay on a work station for a long time too; you also have the option of a printed calendar and/or pen holes to transform your direct mail marketing into a desk-top tool.

Tent Topper Interaction

At Ascot this week maybe the typical British Summer will mean lots of punters are sheltering in the marquees; this made me think about the Tent Topper. This is a very interactive yet cost effective form of direct mail marketing.  It arrives with your customer flat and is erected in seconds carrying your marketing message on both sides.  Full focus is achieved every time due to this interactivity. Originally it was designed as a menu/display card but it has now passed the winners post on many occasions as a first class direct mail product.

Don’t be blinkered – Vision for Direct Mail Marketing -Telescopic Box

Don’t be blinkered into thinking that e-mails and social media are the only ways forward for marketing; just like horse racing the traditional marketing methods still have their place.  A Telescopic Box is a product with “furlongs” of print area; in fact the extending card is 720 mm when fully extended.  It is a box within a box and will soon have your direct mail marketing opened as it sits proudly in a mail tray simply chomping on the bit to be opened.  A chunky box with your promotional print races past boring flat envelopes and entices your customers to investigate further.  Feedback from this product is excellent and some people have chosen to enclose a small sample product in the box too.

For more ideas, photographs and videos see popupmailers