Why Use Direct Mail Marketing? To Increase Response Rates and Grab Attention
Direct Mail Marketing Really Does Increase Response Rates
You may ask yourself why use direct mail when there are so many digital marketing formats out here. This is very true but just as texting has not replaced making phone calls but has complimented it; the same ruling applies to direct mail marketing. You still need direct mail to grab maximum attention and increase response rates as well as your digital marketing projects.
Revealing and Amusing Red Reveal Reader Card
Red is a colour usually associated with stop but not in this case. The Red Reveal Reader Card is definitely a GO-ER for direct mail marketing campaigns. The key elements here are the fact that it is very interactive and that your customer has to insert the reader card to read your scrambled message. Digital marketing is all well and good but numerous e-shots get deleted in a second or segregated into “junk mail” never to be seen again; others are seen once and forgotten instantly too. A Red Reveal Reader Card grabs immediate attention; creates a talking point with others and is picked up again and again. So if you are looking to increase response rates and grab attention this is a product for you.
Push and Pull – A Pushy Little Number
The Push and Pull is a very interactive direct mail marketing idea; arriving with our customers in a chunky mail pack they are delighted when they realise that it almost triples in size. To read the message your customers and prospects pull a card at one side and by doing so another card ejects at the other side too. Push it back and they both retract together too. This design gives you six printing sections on the product plus print area on the mailing wrap too. Increase response rates, grab attention and motivate your target audience into acknowledging your products and services – and buying them too.
For more direct mail marketing ideas see popupmailers
If you want to see examples of designs others have had success with click here and we can send you some
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