Direct Mail Campaigns need both Interaction and Surprise to Capture Attention

Revealing Direct Mail - Interaction, Mystery and Surprise

Digital marketing may be increasing but you shouldn’t disregard the benefits of direct mail campaigns. Whilst an e-shot can be deleted in a second never to be seen again or in some cases never even be seen in the first place dimensional and interactive mail will get your message across every time. Direct mail campaigns with lots of interaction and a surprise element means that you spend your marketing budget wisely and reap the rewards every time.

Add a touch of Mystery with Revealing Direct Mail

Direct mail campaigns to encourage brand recognition and ultimately brand loyalty are ideal for the Red Reveal.  This is full of interaction and surprise and is perfect for grabbing attention………and keeping it.  The main feature of this interactive direct mail marketing piece is the scrambled message card that can ONLY be read by inserting the magical red film. Using special print techniques your message is obscured and has to be deciphered by your customers and prospects.  This always creates a talking point with co-workers and your job is done! You can send extra jumbled message cards at regular intervals to gain maximum attention from your direct mail campaigns too.

Lumpy mail has higher open rate

Regular readers of my blog will know that lumpy or chunky mail has a significantly higher open rate than flat mail; standing out amongst the rest of the pile of mail your customers are curious to open your direct mail items and see what’s inside. Imagine their surprise when as they open your customised lumpy mailer a Pop up Pyramid jumps out! Springing into shape as soon as released a Pop up Pyramid has lots of print area and adds kudos to your direct mail campaigns too. This is direct mail campaigning that will not only achieve better open rate statistics but your customers will keep the Pop up Pyramid due to its novelty value and it will still be advertising for you long after your initial promotion.

For more ideas for direct mail campaigns see popupmailers

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