Custom Mailing Packs bring focus to your B2B Direct Mail

We are strong believers in the benefits brought to your B2B Mail results by using dimensional mailers, chunky mail, lumpy mail – call it what you will. There are many reasons for this but first and foremost it is that a mailer that looks like a gift pack is going to gain much more attention than a mailer that looks like a bill!

For that reason alone it is well worth considering using a custom mailing pack for your B2B mail promotions. As we have said many times, a pack stands out in your customer’s morning mail and it will arouse curiosity about what is held within. In all likelihood, that means that a pack will be the first item opened by your customer which means that it receieves full attention rather than just a cursory glance. What it also means, however, is that you should not then present your customer with disappointing pack contents. Once the pack has done its job it is up to the contents to hold customer attention long enough for your message to hit home. It is not good enough to simply pack up a brochure and a letter. You need to be inventive.

If you are sending a brochure that demands a few minutes to read then get clever. For example, you could design your pack with a cup of tea and a biscuit with the slogan – “take a break with us”. Inside your pack you could include a tea bag and a wrapped biscuit. Your covering letter could have the heading “Something to read at break time”. I’m sure that you creative types can think of something much stronger than that but you know where I’m coming from!

Always remember, when you design a pack, make sure that you make mock-ups, fill them with the actual contents and send them off to yourself through the post to test them properly. The idea falls flat if the pack arrives battered and torn and the biscuit is not much more than a pile of crumbs! We are able to help you with ideas for the custom pack and we will probably be able to produce it for you – though there are some areas in which we have limited expertise such as production of printed tubes and so on. However, we can handle the actual mailing at our mailing house.