Company Christmas cards that will Pop-up Above your Competitors’ Offerings

Every Christmas, companies all over the world will search for a Christmas card to set themselves apart from their competitors. They all want something that is a little bit different or a cut above; something that has a touch of originality or is slightly quirky or unusual. Almost inevitably, the search will commence too late in the year to do the job properly and the likely outcome is that the company Christmas card is, once again, just like all the others!

In order to give your company a real chance of achieving the aforementioned goals the search should really start no later than October and the search should start with your marketing agency rather than your local printer. We work with marketing and advertising agencies throughout the UK and Europe to produce Corporate Christmas greetings that offer a change from the norm and that includes the production of pop-up Christmas cards.

One of the problems that we find at Christmas more than any other time of year is that customers ask for the most complicated pop-up mechanics possible having seen just seen a triumph of origami in a greeting card shop that has been produced in China and retails for about £3.50. Such items are simply not suitable as a bespoke Christmas card produced in the UK in a 2 week turnaround. In order for a pop-up card to be commercially viable you must remember to keep it simple to keep it affordable.

The simplest and most common mechanics employed in making pop-up cards are the “V fold” and the “parallelogram stand-up”. Luckily, these two mechanics also produce very successful pop-up effects and they are relatively inexpensive to produce. We show examples of both movements on our product pages. The “V fold” is also used in the construction of the Pop Top card. Of course, there are other simple operations that offer different movements. Pull strips are often used to produce motion as in our “Happy Dogs” cards where the dogs are wagging their tails. The use of eyelets produces a circular motion or a bobbing motion as with our “Bobbing Duck” product.