myHermes provide a leading parcel delivery solution for businesses and personal consumers across the UK.
Owned by Hermes UK, myHermes launched in 2009 and operates a nationwide network:-
• myHermes ParcelShops in over 4,500 locations offering extended opening hours
• 10,000 couriers collecting and delivering from both business and personal addresses
The myHermes website offers maximum flexibility to their customers. An online account allows them to pay, print delivery labels and choose to drop their parcels off at a ParcelShop or arrange a collection from their home or office.
myHermes were looking to promote their services to a number of new prospects and wanted to reach a relatively wide audience quickly.
“We knew what our pitch was going to be, now we needed a way to get it in front of new clients and get them to take notice. We felt a direct mail piece gave us better chance of doing this over say an email campaign or ‘cold calling’.”
The information needed to:-
The Jumpinjax enabled them to:-
Jumpinjax pack is 162 x 82 x 6mm, each cube is 40 x 40 x 40mm
Litho print 4 colour process
500 micron box board
The Jumpinjax were being sent to people who may not have been familiar with services and benefits myHermes had to offer.
“We really wanted to get people’s attention and were looking for an eye catching format to promote the services we offer. The ‘pop up’ element of the mini cubes certainly did that and allowed us to bullet point key aspects of our message. The insert cards were also perfect for printing the discount vouchers and details of how we work. Supplied in their own mailing pack Jumpinjax was a great fit for our campaign.”
The overall format of Jumpinjax ticked all the right boxes. From the moment of delivery the ‘pack’ itself creates a sense of interest. When opened the pop ups command attention of all those around. The inner leaflets can be printed with additional information and easily retained for future reference. These elements combine to make Jumpinjax a powerful promotional piece