B2B Direct Mail Response higher with Dimensional Mailers

In 2010 we have come to accept the huge amounts of junk mail we receive every day as “par for the course” making it vitally important that your direct mail is always up to “championship” standard. Firstly, all mailings need to make an instant impression and should be attractively packaged and tempting to open. Secondly, by using 3-dimensional and pop-up mailers with their unique surprise element creates instant visual impact and a talking point ensuring that your message is delivered and not thrown into the nearest waste paper bin with the rest of the junk mail.

How to make sure your message jumps out

Advertising your business using the Jumpinjax pop-up is novel and unique. I love the fact that your message literally jumps out of the mailing box and cannot be missed.  This is one of the most popular pop-ups and I believe this is because it portrays energy and action. Your customers will be surprised and impressed and will show the Jumpinjax to others and talk about you and your products. This will result in a much higher response rate.

Cover Dissolve grabs attention

The dissolving pictures range is extensive and ideal if you need to emphasise changes to your business. The cover dissolve card has been popular for informing of moving premises, advising about new products; in fact any changes to your business could be conveyed this way. You simply open the cover to reveal the stunning picture changing; this definitely is creative marketing with a difference. 

Interaction and Amusement with the Interloop

 The very impressive Interloop design will have your customers entertained for a long time.  The very nature of this type of product creates curiosity and an instinct to investigate further.  The Interloop is invariably passed around the office for others to play with which is extending your exposure time too.  I like this design because it is versatile with lots of room for your printing and will be retained due to its unique novelty value. A higher response rate is almost certainly guaranteed by this unusual and interactive form of communication.

For more information and demonstration videos visit the pop-up mailers website