How to add longevity to Direct Marketing promotions – choose pop-up calendars

Calendars are always a popular promotional option around Christmas time but why not consider a half-year calendar for your summer promotion. Our pop-up mailers have proven their worth time and time again in successful direct marketing campaigns. The mailers come with attractive mailing packs which capture your customer’s attention in the morning post and the attention-grabbing pop-up action creates more than enough interaction for your sales message to hit home. However, if you want your pop-up mailer to continue working on your behalf long after the mailer’s initial impact then you might consider a calendar as a print and design option. Here are 3 examples.

 Our largest standard size of cube is probably the most suitable to be printed as a promotional calendar – simply because it offers the most generous print area. However, both the 85mm and the 95mm cubes are also often printed as calendars. All cubes are rubber band powered and printed in 4 colour process on 500micron folding box board and come with a printed mailing sleeve.

 The Hexapop has twelve equal triangular faces which makes it a perfect choice as a promotional desk calendar. The fact that it is rubber band powered and it is a somewhat unusual shape adds to its attraction as a promotional pop up product. It comes with a mailing envelope and both items are made in 500micron box board. The Hexapop promotional calendar and its envelope are usually printed in 4 colour process.

 The product which we call a pop up house has been printed as a variety of things including pubs, shops, banks, offices, green houses, restaurants and sheds. But sometimes it is simply printed as a promotional calendar just like the example shown here. All pop up houses are rubber-band powered, printed in 4 colour process on 500micron folding box board and supplied with a printed mailing outer.