Add Creative Direct Mail to your Direct Marketing Strategies
How do you ensure that your marketing message gets across? With creative direct mail that is full of surprise, energy and most important – interactivity. Whilst digital channels are good, it is proven again and again that by giving your customers something to handle they will retain the information for far longer whereas an e-mail is deleted in a second.
Pots of Potential with Pen Pots – Desk-top Direct Marketing
Pen pots are a great way of reminding your customers of your company details every working day; add creative direct mail full of surprise and you have a recipe for success. A pen holder is a great way to build customer loyalty and boost your brand awareness. My favourite of all the pen pot designs is the Power Pen Pal; it erupts from your customised mailer full of energy and surprises your customer. It is able to hold lots of pens and stationery items and it sits proudly on a work station promoting your company and marketing message. You may decide to add a printed calendar to your promotional creative direct mail piece – easily transforming it into a two –in –one desk top gift!
Leaping Cubes add extra fun and impact
The ultimate creative direct mail product for capturing attention and gaining full focus on your marketing message is a Jumpinjax. This product has a slide out tray and when released not just one but four pop up cubes spring free. I always compare it to a Christmas cracker – but without the silly hat and joke! Adding a Jumpinjax to your direct marketing strategy is great fun; this is a lively and bouncy way to impress your customers immediately and give them a memorable experience. Digital marketing simply cannot compete.
Parallelogram Pop up Cards – Enhancing Direct Marketing Strategies
A Parallelogram Pop up Card has a stand-up central display as the main focal point which always gains maximum focus. This creative direct mail piece will grab your customer’s attention and is a fabulous way to gain focus to your main selling point. The most popular size for B2B marketing is the A5 Popup Parallelogram Card and feedback is proof of this. Impressing your customers with a Pop up Card of any style will achieve greater response and ultimately extra sales too.
For more ideas, photos and videos see popupmailers