Strategic Marketing with Dynamic and Noticeable Promotional Ideas

The next and twenty third Bond Movie is in the making and will be full of action and surprise, the audience wait with anticipation for the drama to unfold.  You too can create the same impact for your next direct marketing campaign by using unusual and attention-grabbing promotional ideas. The element of surprise is always a winner for obtaining customer focus and ensuring that they do not reach for the ejector seat button.

Pop-up Ball – Versatile and Surprising

You can design your own “thunderball” in many different guises, the Pop-up Ball can be sent on its own as a ball, with pen holes for holding pens and pencils, with a printed calendar on for your customer to refer to each and every day, or even depicting an object associated with your campaign or products.  As part of your strategic marketing the Pop-up Ball will bounce into action immediately on opening and just like a James Bond movie will amuse the audience and create lots of interest from others which will extend your advertising time and exposure greatly too. This product has been portrayed as a globe, a football and even a cupcake in recent promotions.

Telescopic Box – New Vision for Strategic Marketing 

Compared to some products the Telescopic Box is relatively new but is gaining significant recognition for being a dynamic promotional idea.  It is sort of a box within a box that extends to 720 mm in length and because it has a great print area and is very tactile you keep your customers full attention much longer than with a boring flat letter or pamphlet.  You can even add a small gift to the box and/or a call to action.  This is a “view to a kill” as far as a direct marketing item is concerned and I am sure that Miss Moneypenny would approve of this gadget for your next direct mail mission.

Jumpinjax for the Ultimate “Skyfall”

I am lead to believe that the next movie is to be named “Skyfall” and filming is well under way. No doubt there will be even more spectacular special effects, rather like the Jumpinjax; action when you least expect it!  The Jumpinjax is a terrific product for capturing attention in a most unusual and entertaining way; as your customer slides out the tray four small pop-up cubes leap free much to the delight of the recipient.  The Jumpinjax has been used to depict – four points on a compass; four stars for hotels; four seasons; however the number four does not need to be a key factor at all and recently a company had a successful strategic marketing campaign using only three cubes to announce three new ranges.

For more information and demo videos see the website popupmailers