Achieve Increased Direct Mail Response Rates with Creative Products

Bonfire Celebrations will be taking place this week and for explosive results from your direct mail campaigns you need creative products that will not only capture attention but keep it.  To keep the embers burning you need cardboard engineered products that will be kept for a long time and shown to others. I have some ideas here that will increase response rates and keep your company in focus:

Push ‘n’ Pull – Push up your Response Rates   

This is a product that entertains and amuses at the same time as passing on your business communication. To reveal the full message your customer has to pull one side of the Push ‘n’ Pull and when doing so the other side comes out simultaneously.  By pushing it back in both sides retract together.  The Push ‘n’ Pull is a perfect direct mail product with a great amount of print area and very entertaining qualities.  It is available in different sizes and versions and has played a key role in many advertising campaigns for high profile companies with dynamite results.

Glowing results with the Pop-up House

There really is no place like home and here is a product that portrays a warm glow and a comforting factor.  The Pop-up House is a novel and quirky product with great potential for direct mail campaigns and so much more.  There is a large amount of area for your customised print and you can even add pen holes or a coin slot to the roof for extra gunpowder to your campaign. The Pop-up House bounces into action as soon as the mailer is opened which is a great surprise and delight for your customers and creates a talking point straight away. 

Vision and Versatility with the Telescopic Box

The Telescopic Box is a product that extends to 720 mm and is a superb product for grabbing attention. It is a box within a box and you can even add a call to action card or a small sample product to the box if you so wish.  Feedback is phenomenal and response rates are at inferno rates with this product.  There is so much printing area and this is an ideal product to choose for your next direct mail marketing campaign.

For more information and ideas see the website popupmailers