Wonderful Websites for Advertising and Marketing Ideas
One question that I have been asked a few times is “Why do you have so many websites?” It seems odd to me because I don’t think that we have a lot of websites but the answer is simple. It is to help searchers to find us and become visitors. It’s easy for marketing professionals who know all about promotional pop-up products – put “promotional pop-ups” in Google and there we are. But what about the other searchers – those who don’t know that such products exist?
Let’s take the example of someone who is searching for a solution to a Christmas marketing problem. That person is probably going to search for “Christmas-something-or-other” – how about “promotional pop-up Christmas cards”. That search will take the surfer to our ChristmasMarketing website which suggests all kinds of solutions not just pop-up cards. I suppose that we could have put our Christmas products on out Pop-up Mailers site but we thought that it would become too crowded.
That’s the reason why we put other product descriptions on another site. New Promotional Ideas features pop-up and interactive products described by their shape. A graphic designer looking to add emphasis to his client’s hexagonal logo might search for “hexagonal promotional products” which will lead to the New Promotional Ideas site. It suggests all kinds of solutions for different geometric shapes.
Our mailing services division also has its own website but the reasons for that are more obvious. All we are trying to do is to make it easier for people to find us in the first place but then to find exactly what they want when they get here.