Easily portable promotions material ideal for event giveaways

As part of the marketing mix for your next trade show or event, you ought to also consider how your will promote your company on the day and not just what you’re going to do to promote the event in the beginning to get them to your stand in the first place.  Just because you’ve enticed your customer to come along doesn’t mean your work is done, now you have to gain their interest in you and send them away with a lasting reminder so they’ll recall you when your products or services are actually required.

If you’ve ever been to a trade show you’ll know that many stands will give away something small and cheap with their branding on, something as simple as a pen or USB stick, but by the end of the day each visitor is leaving with a goody bag full of pens so how would they remember you above all the other companies they saw that day?!

The best idea is to still send them away with something small and easy to carry, but offer them something different.  Offer them something that actually tells them something about your company so that when they come back to it at the end of the long day at the show they can recall you, your company and what you were all about giving you a better chance of being picked as their supplier above all the other businesses they may have seen.

A number of pocket sized promotional print products fit this bill and give you just that opportunity.  Consider something simple like a printed card with some simple decorative eyeletting for a cheap and cheerful option, or for the more adventurous among you what about a 3D pop up card, the Pull and Push or even the Tripleburst or one of the many Starburst products.  Each of these has plenty of room for promotional print and will be different from anything else they receive that day giving you better recall with your customers.