Live Brand Experience Ideas and Experiential Marketing Products

A live brand experience is designed to make you not only remember a brand but also to identify with it on many levels. A good live brand experience will infiltrate the psyche of visitors by tickling their senses. It is not just a visual and touchy-feely experience; the senses of sound, taste and smell can also be aroused to reinforce brand personality and to leave the visitor with a very positive feeling about your brand.

Experiential Marketing is all about live brand experiences and a lot of thought and effort goes into identifying sounds, smells, tastes, images and so on that complement a brand’s personality. However, even though a live event might have been planned in the most thorough manner there are tiny examples where attention to detail might be missed. We believe that the experience should extend right through to the promotional literature that is on hand at every live event. If the brand personality is young, bright and bouncy, why would you present someone with a plain, flat, boring leaflet?

We have suggested examples which might prove to be good ideas for product literature at a live brand experience. Take a brand personality such as that just mentioned – young, bright and bouncy. Our Jumpinjax product fits the bill perfectly. Products with a subtle, smooth and silky personality might be better served by a classic startburst with a matt or silk laminate finish. For a touch of class, a gloss UV varnish could be added. Both of these suggestions not only appeal to the visual sense but both offer an actual experience of their own; one of surprise and laughter and the other of fascination. A professional experiential marketer will understand the value of both ideas and will welcome other suggestions in our Experiential Marketing category.