Direct Marketing Ideas to Make Response Rates Soar

 Even though Direct Marketing products and ideas have been a feature of our Pop up Mailers website for some time, it is only after the recent facelift that Direct Marketing has its very own section. Promotional Mailers is a term that could be applied to just about every product in our range but we have decided to concentrate only on those products which have their own mailing “envelope”.

Most of the products in this category have an automatic pop-up action such as the versatile pop-up castle / choc box and the pop-up pyramid. Both of these products have a very distinctive shape which can inspire direct marketing ideas. A good idea, coupled with the pop-up element will create a direct mailing piece that will generate excellent response rates. A web search for “response rates dimensional mail” will give you some idea of what to expect. There are plenty of independent examples and opinions that reinforce our beliefs that pop-ups produce direct marketing results. 

The reason for giving Direct Marketing products a dedicated section is purely to assist marketers who need a creative nudge. It is easy to understand how a marketing professional can hit a “wall” when looking for something completely different but a search for “direct mail ideas” should lead you to the place with all the answers!