Guerrilla Marketing Ideas and Street Team Products

According to Jay Conrad Levinson, Guerrilla Marketing is the marketing domain of SMEs. The success of a Guerrilla Marketing campaign is all about the amount of energy, thought and time that a person is prepared to devote to the promotion and waht’s more; it’s an ongoing process. This applies to Whitney Woods as much as it applies to other SMEs and the gradual development and expansion of our website to include Guerrilla Marketing products is, somewhat ironically, an example of how online Guerrilla Marketing might work for us. A search on Google UK UK for “Guerrilla Marketing Products”, with the inverted commas, revealed only 3 entries this morning so maybe we’re onto something!

So, what do we mean by Guerrilla Marketing products? Well, I have been reading Mr. Levinson’s books to learn more about the genre and to see if we can jump onto the bandwagon in some way. I have recognised that certain products in our range are perfect for Guerrilla Marketing campaigns involving street teams and so we have featured a handful online along with suggestions of how the products might bring improved results in order to give you some guerrilla marketing ideas.

When I have seen street teams in action it usually involves a young person indiscriminately handing out A5 flyers in a busy shopping street followed by busy shoppers throwing away the leaflet as they pass the nearest bin (Note for street teams – don’t hand out leaflets near a waste bin!). Our research shows that pocket sized handouts and handouts with a difference are far more likely to be retained by the shopper, simply because the put them in a pocket rather than into a bin!

Products like our Foldilocks card and the Little Big Card are perfect for street team marketing and by adding a little imagination you can create something really memorable. An example of what I mean would be the Open Mouth card which has a really amusing action created by a simple cut and fold. Guerrilla Marketers could do worse than take a look.