It’s no joke – humour makes the best ads
10th in our series of David Ogilvy quotes is “The best ideas come as jokes. Make your thinking as funny as possible.” How true, after all who doesn’t enjoy a good laugh?! It’s pretty safe to say everyone appreciates a bit of good humour and in most people’s working day it probably comes as a welcome relief to receive promotional material that is engaging and humorous rather than just another leaflet that goes straight in the bin.
As marketing mottos go, this is one that really works for me. I am always much more impressed by an ad that makes me laugh rather than, say, one that majors on performance figures. Whilst I realise that it is virtually impossible to make everything funny there are ways to add fun to a campaign even if the featured product is mundane. You could start by considering our automatic pop-up range of B2B marketing ideas. The surprise pop-up element of products such as our Cube or Jumpinjax add fun and good humour to any B2B marketing campaign. Open the mailing wrap and the surprise element of the cubes jumping out before your very eyes is a sure fire way to raise a smile and get your customers interest. Even better still, once they’ve engaged with your campaign and experienced the fun for themselves, your customers will find it hard to resist the urge of passing these highly entertaining promotional print products to a colleague. This way they can enjoy watching someone elses reaction to the product and your marketing message also gets passed on too!
For more high brow campaigns the pop up items might be considered too ‘slapstick’ but it is still possible to introduce a fun element only in a slightly more low key manner. In these cases you should instead consider the more subtle but still good fun interactive products such as the Side Shooter or Pull and Push. Both these examples offer the opportunity to provide even the most straight lace and serious promotional print in a much happier and more pleasing manner.
