Employ the right marketing tool for your next campaign and reap maximum effect
As with many trades, it can take a variety of different tools to ensure different jobs get done. Marketing is no different and each individual marketing campaign may require its own individual marketing tool to get the job done and to get the best results from it.
For example if you are working on a drinks promotion, a fascinating bottle hanger or bottle collar means your promotion almost becomes part of the product and is an ideal way to pass on your marketing message with every sale. We have Europe’s largest selection of styles of promotional bottle collars and bottle tags designed specially for drinks advertising, marketing and promotional use. You will see these products on bottle necks in the drinks aisle in your local supermarket advertising special promotions. Certain styles are also available as gift cards to accompany the gift of wine. Custom printed on your choice of material.
A bottle collar would however be completely irrelevant in most direct mail campaigns. In this scenario, depending on the campaign, a variety of alternate products are available that would fit the bill far more appropriately and also execute the task far more effectively. For example, the Side-Shooter has an automatic extending action that creates a big impact. Take the Sideshooter from its custom mailing pack and the sides shoot out to make a total length of 500mm. This action will inspire many creative marketing ideas and will make a great publicity product. The Sideshooter and mailing pack are custom printed in full colour and made in 500micron board. If you were promoting the opening of an exclusive new fitness centre you might choose to send the side shooter as your direct mail piece. Create artwork designed like a chest expander and make the most of the unusual side shooting action to grab people’s attention so they relate to and engage with your promotion.
If the budget you have available is a little tighter then you can still raise interest in a direct mail campaign by employing pop-up cards which will give your direct mail advertising and marketing promotions a lift. The 3D pop-up element can work in different ways as shown in the pictures below. The best pop-ups are always simple but effective and that helps to keep the costs affordable. Cards are printed in full colour and are made in 350gsm silk board.
