V-Fold Versatility Is the Key to Success In Pop-Up Print

The actual V-fold pop-up is created by a die-cut printed piece that is affixed to the left and right of the centrefold. Opening the card creates the lift. However, it is the die-cut which creates the pop-up feature in pop-up print and that can be in virtually any shape that you like. Your best-selling product could be a box of cornflakes, a motor car, a computer or a pair of shoes but pretty well any shape can be die-cut to your custom shape. However, we should make one important point here – simple shapes work the best in pop-up printing. There is no point spending money on a really intricate cutter as it is the lifting action which attracts attention. Our motto in pop-up engineering is – keep it simple, keep it affordable, keep it effective.

The V Fold pop-up allows quite a few variations to create different effects in pop-up printing. For example, the pop-up feature can lean forwards, backwards or it can be upright when the card is fully open. The V fold can be situated at the bottom of the centrefold or towards the top, depending on the effect that you want to create. It can be off-set from the centre to create a lean to the left or the right and there are double V-fold possibilities for more intricate effects. The pop-up cards are usually printed in 4-colour process on 350gsm silk artboard.

The “V-fold” is probably the most common example of pop-up printing and there is a good reason for that. Although the v-fold is a very simple pop-up technique it gives a terrific display with a very dramatic lift. These points are vital in promotional mail as they create focus and impact, drawing your customer’s attention to the focal point of your B2B marketing campaign. The fact that the “V-fold” is a fairly simple mechanism also helps to keep the assembly costs down which will help your pop-up printing budget.